---
title: "About Me"
description: "Eduard Klein — AI business strategist and tech consultant. 30 years building software. 30 years running businesses. Both sides of the table."
author: "Eduard Klein"
date: 2026-02-18
updated: 2026-04-22
lang: en
type: pages
url: "https://eduardklein.com/about/"
site: "Eduard Klein"
---

# About Eduard Klein

## AI Business Strategy, Research & Data Analysis
## For CEOs, Founders & Boards

<div class="about-hero-stats">
  <div class="about-hero-stats-grid">
    <div class="about-hero-stat"><div class="about-hero-stat-num">30</div><div class="about-hero-stat-label">years building software</div></div>
    <div class="about-hero-stat"><div class="about-hero-stat-num">30</div><div class="about-hero-stat-label">years running businesses</div></div>
    <div class="about-hero-stat"><div class="about-hero-stat-num">$2B</div><div class="about-hero-stat-label">largest program steered</div></div>
    <div class="about-hero-stat"><div class="about-hero-stat-num">20K+</div><div class="about-hero-stat-label">executives trained</div></div>
    <div class="about-hero-stat"><div class="about-hero-stat-num">8M ARR</div><div class="about-hero-stat-label">SaaS scaled to (from zero)</div></div>
    <div class="about-hero-stat"><div class="about-hero-stat-num">170+</div><div class="about-hero-stat-label">articles published</div></div>
  </div>
</div>

---

## The Short Version

Eduard Klein is an **AI business strategist**, researcher, and **AI data analysis** specialist who advises CEOs, founders, and boards on the single question that matters in 2026: how does AI change the way your company gets customers, closes deals, and runs operations — and what should you do about it before your competitors do?

He brings 30 years of software development, 30 years of running businesses across four countries, and direct operating experience at the $2 billion program scale. His advisory practice covers the full revenue engine: **AI visibility**, **AI marketing strategy**, **AI sales enablement**, **AI consulting**, **AI content marketing**, **AI email marketing**, **AI social media marketing**, and **AI data analysis** for board-level decisions.

He works with a small number of leaders each year. His clients hire him because they want a thinking partner who has built the technology, sold it, run the company that bought it, and now spends his days separating signal from noise in the AI market.

---

## The Long Version

### A sunny Monday Morning

I was in a call with an CMO I know for many years.  Organic traffic to his SaaS company's site was down 71% the last months. The pipeline that traffic used to feed had gone soft. They were running the same playbook that had worked since 2019. 

That call captures the work. The CEOs who reach me are not asking whether to use AI. They are asking which of their existing systems are quietly being made obsolete, which of their competitors have already moved, and where the next $5 million of capital should go to protect or grow revenue. They want a strategist who can read the technical landscape, the market shift, and the P&L consequences in the same conversation. They want clarity in days, not a 47-slide deck in eight weeks.

That is what I do now. The rest of this page is why I am qualified to do it.

---

### Why CEOs Work With Me

Most AI advice on the market is built for one of three audiences: developers who want implementation detail, marketers who want tactical playbooks, or analysts who want headlines. None of those is the CEO's audience.

A CEO has a different question. *"Given what is changing in AI, where do I allocate capital, attention, and risk over the next four to eight quarters — and what do I tell the board?"*

Answering that question well requires four things at once. Technical fluency, so you understand what the technology actually does. Operating experience, so you know how decisions translate into execution. Sales and revenue literacy, so you can connect strategy to pipeline. And research discipline, so your recommendations rest on data rather than vendor talking points.

I built my practice around those four things. I am not a career consultant. I am not an academic. I am a builder and operator who has spent the past four years living inside the AI shift, and who now translates what I see into decisions that CEOs can defend in front of a board.

<figure class="ceo-quadrant">
<svg viewBox="0 0 400 400" role="img" aria-label="The four capabilities required to advise a CEO on AI">
  <rect x="20" y="20" width="180" height="180" fill="#fff5f5" stroke="#e2e8f0" stroke-width="1" rx="6"/>
  <rect x="200" y="20" width="180" height="180" fill="#f0fff4" stroke="#e2e8f0" stroke-width="1" rx="6"/>
  <rect x="20" y="200" width="180" height="180" fill="#ebf8ff" stroke="#e2e8f0" stroke-width="1" rx="6"/>
  <rect x="200" y="200" width="180" height="180" fill="#fffaf0" stroke="#e2e8f0" stroke-width="1" rx="6"/>
  <text x="110" y="80" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Technical Fluency</text>
  <text x="110" y="105" text-anchor="middle" font-size="11" fill="#4a5568">Knows what the tech does</text>
  <text x="110" y="121" text-anchor="middle" font-size="11" fill="#4a5568">at the infrastructure level</text>
  <text x="290" y="80" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Operating Experience</text>
  <text x="290" y="105" text-anchor="middle" font-size="11" fill="#4a5568">Has run the P&amp;L,</text>
  <text x="290" y="121" text-anchor="middle" font-size="11" fill="#4a5568">not just advised on it</text>
  <text x="110" y="270" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Sales &amp; Revenue</text>
  <text x="110" y="288" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Literacy</text>
  <text x="110" y="312" text-anchor="middle" font-size="11" fill="#4a5568">Connects strategy</text>
  <text x="110" y="328" text-anchor="middle" font-size="11" fill="#4a5568">to pipeline, not slides</text>
  <text x="290" y="270" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Research</text>
  <text x="290" y="288" text-anchor="middle" font-size="14" font-weight="700" fill="#1a202c">Discipline</text>
  <text x="290" y="312" text-anchor="middle" font-size="11" fill="#4a5568">Data over vendor</text>
  <text x="290" y="328" text-anchor="middle" font-size="11" fill="#4a5568">talking points</text>
  <line x1="200" y1="20" x2="200" y2="380" stroke="#cbd5e0" stroke-width="1" stroke-dasharray="3,3"/>
  <line x1="20" y1="200" x2="380" y2="200" stroke="#cbd5e0" stroke-width="1" stroke-dasharray="3,3"/>
  <circle cx="200" cy="200" r="50" fill="#e53e3e"/>
  <circle cx="200" cy="200" r="50" fill="none" stroke="#fff" stroke-width="3"/>
  <text x="200" y="194" text-anchor="middle" font-size="14" fill="#fff" font-weight="700">All four</text>
  <text x="200" y="214" text-anchor="middle" font-size="11" fill="#fff">at once</text>
</svg>
<figcaption>The four capabilities needed to answer a CEO&rsquo;s AI question. Most advisors live in one quadrant. The decision lives in the centre.</figcaption>
</figure>

---

### The Background That Shapes the Advice

<div class="career-vtimeline">
  <div class="career-vm right">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2003</div></div>
    <div class="career-vm-card"><strong>$2B program · 300 engineers · 20K features</strong>Steered an automotive entertainment-systems development program at full P&amp;L scale. Built the project-management software that made the coordination possible.</div>
  </div>
  <div class="career-vm left">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2010+</div></div>
    <div class="career-vm-card"><strong>13 years management consulting</strong>Audi, BMW, Bayer, SAP, Deutsche Telekom, Volkswagen, Salesforce, Deutsche Bank, Allianz, Lufthansa, Porsche, Henkel — and 50+ more. 20,000+ executives trained across Europe.</div>
  </div>
  <div class="career-vm right">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2015</div></div>
    <div class="career-vm-card"><strong>Founded Content Marketing Institute Berlin</strong>Built it into a recognised industry platform, then sold it. Master Trainer at the Digital Marketing Institute. 170+ articles published across 100+ tier-one publications.</div>
  </div>
  <div class="career-vm left">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2020</div></div>
    <div class="career-vm-card"><strong>SaaS scale-out · 0 → 8M ARR</strong>Operator-level work with Expandi, Evaboot, Hublead, Visum. Keyword strategy, content architecture, technical SEO, conversion optimisation — connected to revenue.</div>
  </div>
  <div class="career-vm right">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2022</div></div>
    <div class="career-vm-card"><strong>RocketGrowth.AI · GPT-era research from day one</strong>Building, testing, breaking AI systems since the earliest days of GPT. Operator, not observer.</div>
  </div>
  <div class="career-vm left">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2024</div></div>
    <div class="career-vm-card"><strong>Founded Avandex AI</strong>AI-automation agency. Deploying AI agents, AI SDR / BDR workflows, AI-native CRM, end-to-end marketing &amp; sales automation for clients with revenue on the line.</div>
  </div>
  <div class="career-vm right">
    <div class="career-vm-marker"><div class="career-vm-dot"></div><div class="career-vm-year">2026</div></div>
    <div class="career-vm-card"><strong>Strategic AI advisory for CEOs, founders &amp; boards</strong>Practice restructured around the question that matters: how does AI change the way your company gets customers, closes deals, and runs operations — and what should you do before your competitors do?</div>
  </div>
</div>

I started my first business at 15. That was 35 years ago.

While other teenagers were deciding what to study, I was running a computer service and programming business in southern Germany. A hotel reservation system. An inventory platform for a textile trading company. Software sales. Graphic design — because I have always loved making something out of nothing.

By the time I graduated I had already built the complete communications and data infrastructure for the **B2B sales** division of a major industrial corporation. I was 19 and responsible for technology that a sales force of hundreds depended on every day.

**Enterprise software and B2B sales.** I moved into enterprise software sales — Oracle, Microsoft, ERP systems, **CRM** platforms. Not just selling, but learning from the inside how companies make decisions, allocate budgets, and either succeed or fail with technology investments. That education is worth more than any MBA when a CEO asks me what their **AI adoption** roadmap should look like.

**University of Mannheim — and leaving it.** I enrolled in Business Informatics at one of Germany's top programs. I left. Too many client projects, too many real-world opportunities that would not wait. Steve Jobs, Bill Gates, Mark Zuckerberg, Michael Dell, Larry Ellison — the pattern is clear. Sometimes the most consequential education happens in the field. I chose the field.

**Building complex systems.** Over the next decade the scale grew. Early mobile network infrastructure prototypes. Complete IT and **CRM** architectures for B2B sales organizations. Software for European Aerospace. Banking systems. Online banking acquisition and delivery management.

**The $2 billion program.** The defining project: lead **project management** for a car entertainment systems development program. 300 engineers. 20,000 features. $2 billion budget. Full program steering responsibility. I designed and built the project management software that made it possible to coordinate that complexity efficiently. When a CEO asks me whether their company is structurally ready for **AI implementation** at scale, I do not speculate. I have managed that level of complexity with a balance sheet behind it.

**Management consulting and executive training.** I spent 13 years consulting for companies including Audi, BMW, Bayer, SAP, Deutsche Telekom, Volkswagen, Salesforce, Deutsche Bank, Allianz, Lufthansa, Porsche, and Henkel — across Germany, Austria, Switzerland, Spain, and China. Management consulting, **B2B sales** methodology, communication, leadership, and digital transformation. I trained more than 20,000 executives across Europe.

**Building the digital marketing machine.** I built and ran my own digital marketing agency. **SEO**, Google Ads, **social media marketing**, **content marketing**, **email marketing**, **link building**, **marketing automation**, **AI marketing analytics**. I founded the Content Marketing Institute Germany in Berlin (content-marketing.com) and grew it into a recognized industry platform before selling it. I became a Master Trainer and Lecturer at the Digital Marketing Institute, leading more than eight instructors and earning a Professional Diploma in Digital Marketing.

The point: I did not learn the revenue side of the business from a textbook. I learned it by building and running the systems that produce it.

**SaaS growth at scale.** I transitioned into SaaS consulting — helping technology companies grow through **AI content strategy**, **AI link building**, and systematic **AI-driven content** approaches. I worked hands-on with companies like Expandi, Evaboot, Hublead, and Visum — helping scale from zero to 8 million ARR. Operator-level work: keyword strategy, **competitive intelligence**, content architecture, technical **SEO**, and conversion optimization.

In parallel I served as a startup advisor — the person founders call when they need someone who understands both the technology and the business model and can tell them the truth.

---

### The AI Era: From Operator to Strategist

**2022.** I founded RocketGrowth.AI and began intensive **AI research** — from the earliest days of GPT. As a builder, not an observer. Constant testing. Constant learning. Building systems. Breaking them. Understanding what **AI automation** actually delivers versus what it promises.

**2024.** I founded Avandex AI — an **AI automation** agency. The work: deploying **AI agents**, building **AI sales prospecting** systems, **AI SDR** and **AI BDR** workflows, **AI cold calling** infrastructure, **AI sales outreach** sequences, and **AI task automation** across marketing and sales operations. From **AI email marketing** automation to **AI social media marketing** systems to **AI-native CRM** solutions and **AI lead scoring** frameworks. Real **AI workflow automation** for real businesses, with revenue attached.

**2025.** The landscape shifted hard. **Agentic AI** triggered traffic drops of 80 to 90 percent across client websites. The impact was immediate, severe, and — for most companies — invisible until the quarterly numbers landed. I spent three months in research, combined with a deeply personal creative phase as a musician and composer. I collected data. Ran experiments. Analyzed what was actually happening.

The conclusion was unambiguous. The rules of customer acquisition had fundamentally changed. **AI search optimization**, **generative engine optimization**, **answer engine optimization**, **LLM SEO** — none of these were optional anymore. **AI visibility** had become the primary battleground. **AI overviews** were reshaping discovery at the top of the funnel. **AI strategic visibility** was the metric that decided who got found and who disappeared. And almost no one was connecting the technology shift to the strategic consequences at the CEO level.

**2026.** I restructured my entire practice around the work that matters now: **AI business strategy** research, **AI data analysis**, and strategic advisory for the leaders who own the P&L.

---

### What I Do Now

I serve a small number of CEOs, founders, and operating executives who understand that AI is not a department initiative. It is a strategic shift that affects every revenue-generating function in the business.

**Research and intelligence.**
I publish regularly updated AI Field Reports — data-driven analyses of how AI is reshaping specific business functions:

- State of AI in **SEO & GEO** — how **AI visibility** and **generative engine optimization** are replacing traditional search
- State of AI in **B2B Sales** — how **AI SDR**, **AI BDR**, **AI sales assistant**, and **AI for sales prospecting** tools are reshaping pipeline economics
- State of AI in **Content Marketing** — what **AI content marketing strategy** and **AI blog writing** mean for brand authority
- State of AI in **Social Media Marketing** — how **AI social media marketing** is changing audience building
- State of AI in **Email Marketing** — how **AI email marketing** is reshaping direct communication
- State of AI in **CRM & Sales Enablement** — how **AI-powered CRM** and **AI sales enablement** are redefining the sales stack
- State of AI in **Marketing Analytics** — how **AI business intelligence**, **AI market research**, and **AI agents for data analysis** are replacing manual reporting

<div class="field-reports-radial">
<svg viewBox="0 0 500 500" role="img" aria-label="AI Field Reports — coverage across seven business functions">
  <line x1="250" y1="250" x2="250" y2="80" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="383" y2="144" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="416" y2="288" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="324" y2="403" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="176" y2="403" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="84" y2="288" stroke="#e2e8f0" stroke-width="1.5"/>
  <line x1="250" y1="250" x2="117" y2="144" stroke="#e2e8f0" stroke-width="1.5"/>

  <circle cx="250" cy="80" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="250" y="76" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">SEO &amp;</text>
  <text x="250" y="92" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">GEO</text>

  <circle cx="383" cy="144" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="383" y="140" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">B2B</text>
  <text x="383" y="156" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Sales</text>

  <circle cx="416" cy="288" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="416" y="284" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Content</text>
  <text x="416" y="300" text-anchor="middle" font-size="10" fill="#1a202c">Marketing</text>

  <circle cx="324" cy="403" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="324" y="399" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Social</text>
  <text x="324" y="415" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Media</text>

  <circle cx="176" cy="403" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="176" y="399" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Email</text>
  <text x="176" y="415" text-anchor="middle" font-size="10" fill="#1a202c">Marketing</text>

  <circle cx="84" cy="288" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="84" y="284" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">CRM &amp;</text>
  <text x="84" y="300" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Sales</text>

  <circle cx="117" cy="144" r="46" fill="#fff5f5" stroke="#e53e3e" stroke-width="2"/>
  <text x="117" y="140" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Marketing</text>
  <text x="117" y="156" text-anchor="middle" font-size="11" fill="#1a202c" font-weight="700">Analytics</text>

  <circle cx="250" cy="250" r="64" fill="#1a202c"/>
  <text x="250" y="240" text-anchor="middle" font-size="13" fill="#fff" font-weight="700">AI Field</text>
  <text x="250" y="258" text-anchor="middle" font-size="13" fill="#fff" font-weight="700">Reports</text>
  <text x="250" y="278" text-anchor="middle" font-size="9" fill="#cbd5e0">7 functions covered</text>
</svg>
</div>

Each report is grounded in original **AI data analysis**, proprietary research, and real-world testing. Not vendor press releases. Not recycled analyst summaries. Original work that holds up in a board meeting.

**Strategic advisory.**
I help CEOs and founders build an **AI business strategy** that connects to revenue rather than to buzzwords.

**AI visibility** audits: where does your brand appear, and where does it fail to appear, across ChatGPT, Claude, Perplexity, Gemini, and Google AI? **AI consulting** for **AI adoption** and **AI implementation** sequencing — what to do in the next quarter, what to defer, what to kill. **AI marketing strategy** across every function — from **AI lead generation** and **AI personas for B2B marketing** to **AI content marketing** and **AI marketing automation**. Whether you are running a $5M company navigating **AI for small business** or leading a division rethinking **corporate AI strategy**, the question I answer is always the same: what should you actually do — and in what order?

**Implementation support.**
For leaders who want execution support: Playbooks (strategic frameworks), Blueprints (technical architecture and tool landscape), Extended Blueprints (step-by-step implementation with AI-powered advisory), and done-for-you services through Avandex AI — where my team deploys and operates the systems. From **AI sales assistant** configurations to **AI workflow automation** to complete **AI marketing automation** stacks.

---

### How I Think

I am a generalist with deep roots in computer science and information processing. Thirty years of building systems across dozens of industries. But my thinking does not stop at technology and business.

I am a dedicated student of physics, astrophysics, neuroscience, and biology — the science of how systems in the universe function and interact. Complex systems follow patterns. Markets follow patterns. Technology adoption follows patterns. The ability to read those patterns across disciplines and across scales is the difference between reacting to change and pricing it in early.

That is what an **AI business analyst** does at the CEO level. Not just data. Not just strategy. The ability to see the signal in the noise, identify the pattern before it becomes obvious to the rest of the market, and translate it into a decision framework a leader can take to the board on Monday.

That is the work. That is the value.

Thirty years building the tech. Twenty-five years running the business. Both sides of the table. Always.

---

### What I Still Cannot Answer

I have spent four years researching this shift and I still do not know how the next eighteen months play out for B2B SaaS companies whose entire growth model assumed Google traffic. I have a strong hypothesis. I do not yet have a published answer.

That is the work I am writing about next.

---

## Companies I've Advised & Worked With


## Mobility & Industry

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/audi.png" alt="Audi"></td><td>Audi</td><td>Premium automaker</td></tr>
<tr><td><img src="/logos/bmw-group.png" alt="BMW Group"></td><td>BMW Group</td><td>Premium automaker</td></tr>
<tr><td><img src="/logos/volkswagen.png" alt="Volkswagen"></td><td>Volkswagen</td><td>Global automaker</td></tr>
<tr><td><img src="/logos/daimler.png" alt="Daimler"></td><td>Daimler</td><td>Mobility group</td></tr>
<tr><td><img src="/logos/porsche.png" alt="Porsche"></td><td>Porsche</td><td>Sports car manufacturer</td></tr>
<tr><td><img src="/logos/kia.png" alt="Kia"></td><td>Kia</td><td>Automaker</td></tr>
<tr><td><img src="/logos/hyundai.png" alt="Hyundai"></td><td>Hyundai</td><td>Automaker</td></tr>
<tr><td><img src="/logos/volkswagen-financial-services.png" alt="Volkswagen Financial Services"></td><td>VW Financial Services</td><td>Automotive finance</td></tr>
<tr><td><img src="/logos/michelin.png" alt="Michelin"></td><td>Michelin</td><td>Tires &amp; mobility</td></tr>
<tr><td><img src="/logos/lufthansa-group.png" alt="Lufthansa Group"></td><td>Lufthansa Group</td><td>Aviation</td></tr>
<tr><td><img src="/logos/lufthansa-technik.png" alt="Lufthansa Technik"></td><td>Lufthansa Technik</td><td>Aviation MRO</td></tr>
<tr><td><img src="/logos/schaltbau.png" alt="Schaltbau"></td><td>Schaltbau</td><td>Rail &amp; industrial electronics</td></tr>
<tr><td><img src="/logos/schindler.png" alt="Schindler"></td><td>Schindler</td><td>Elevators &amp; escalators</td></tr>
<tr><td><img src="/logos/carl-zeiss.png" alt="Carl Zeiss"></td><td>Carl Zeiss</td><td>Optics &amp; optoelectronics</td></tr>
</tbody>
</table>

## Finance &amp; Insurance

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/allianz.png" alt="Allianz"></td><td>Allianz</td><td>Insurance &amp; asset management</td></tr>
<tr><td><img src="/logos/huk-coburg.png" alt="HUK-COBURG"></td><td>HUK-COBURG</td><td>Insurance</td></tr>
<tr><td><img src="/logos/axa.png" alt="AXA"></td><td>AXA</td><td>Insurance (AXA ART)</td></tr>
<tr><td><img src="/logos/deutsche-bank.png" alt="Deutsche Bank"></td><td>Deutsche Bank</td><td>Banking</td></tr>
<tr><td><img src="/logos/postfinance.png" alt="PostFinance"></td><td>PostFinance</td><td>Swiss retail banking</td></tr>
<tr><td><img src="/logos/ernst-and-young.png" alt="Ernst &amp; Young"></td><td>Ernst &amp; Young</td><td>Audit &amp; consulting</td></tr>
</tbody>
</table>

## Health &amp; Life Sciences

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/bayer.png" alt="Bayer"></td><td>Bayer</td><td>Life sciences &amp; pharma</td></tr>
<tr><td><img src="/logos/ratiopharm.png" alt="ratiopharm"></td><td>ratiopharm</td><td>Pharmaceuticals</td></tr>
<tr><td><img src="/logos/hexal.png" alt="HEXAL"></td><td>HEXAL</td><td>Generics pharmaceuticals</td></tr>
<tr><td><img src="/logos/merz.png" alt="MERZ"></td><td>MERZ</td><td>Consumer healthcare</td></tr>
</tbody>
</table>

## Energy &amp; Utilities

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/e-on.png" alt="E.ON"></td><td>E.ON</td><td>Energy utility</td></tr>
</tbody>
</table>

## Tech, Software &amp; SaaS

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/1and1.png" alt="1&amp;1"></td><td>1&amp;1</td><td>Internet &amp; hosting</td></tr>
<tr><td><img src="/images/publishers/blog-2checkout-com.png" alt="2Checkout (now Verifone)"></td><td>2Checkout (now Verifone)</td><td>Payments &amp; ecommerce platform for digital goods.</td></tr>
<tr><td><img src="/images/publishers/advertisemint-com.png" alt="AdvertiseMint"></td><td>AdvertiseMint</td><td>Facebook & Instagram ads agency publishing practitioner guides.</td></tr>
<tr><td><img src="/images/publishers/aeroleads-com.png" alt="AeroLeads"></td><td>AeroLeads</td><td>Lead-generation software with a blog focused on prospecting tactics.</td></tr>
<tr><td><img src="/images/publishers/appointlet-com.png" alt="Appointlet"></td><td>Appointlet</td><td>Appointment scheduling SaaS; blog on sales &amp; meetings workflows.</td></tr>
<tr><td><img src="/images/publishers/badgermapping-com.png" alt="Badger Maps"></td><td>Badger Maps</td><td>Field-sales route planning; blog on outside-sales productivity.</td></tr>
<tr><td><img src="/logos/bearingpoint.png" alt="BearingPoint"></td><td>BearingPoint</td><td>Management &amp; tech consulting</td></tr>
<tr><td><img src="/images/publishers/billdu-com.png" alt="Billdu"></td><td>Billdu</td><td>Invoicing &amp; small-business software with operator-focused content.</td></tr>
<tr><td><img src="/images/publishers/bookafy-com.png" alt="Bookafy"></td><td>Bookafy</td><td>Online appointment scheduling SaaS.</td></tr>
<tr><td><img src="/images/publishers/boostability-com.png" alt="Boostability"></td><td>Boostability</td><td>White-label SEO agency publishing SMB SEO advice.</td></tr>
<tr><td><img src="/images/publishers/brandbucket-com.png" alt="BrandBucket"></td><td>BrandBucket</td><td>Brandable domain-name marketplace; blog on naming &amp; branding.</td></tr>
<tr><td><img src="/images/publishers/brandveda-in.png" alt="Brandveda"></td><td>Brandveda</td><td>Digital marketing training institute (India).</td></tr>
<tr><td><img src="/images/publishers/brightlocal-com.png" alt="BrightLocal"></td><td>BrightLocal</td><td>Local SEO &amp; review management platform.</td></tr>
<tr><td><img src="/images/publishers/callboxinc-com.png" alt="Callbox"></td><td>Callbox</td><td>B2B lead-generation &amp; appointment-setting agency.</td></tr>
<tr><td><img src="/logos/capgemini.png" alt="Capgemini"></td><td>Capgemini</td><td>IT consulting</td></tr>
<tr><td><img src="/images/publishers/capturly-com.png" alt="Capturly"></td><td>Capturly</td><td>Heatmaps &amp; session recordings for CRO.</td></tr>
<tr><td><img src="/images/publishers/cience-com.png" alt="CIENCE"></td><td>CIENCE</td><td>Managed B2B outbound &amp; research services.</td></tr>
<tr><td><img src="/images/publishers/clicdata-com.png" alt="ClicData"></td><td>ClicData</td><td>Business-intelligence &amp; dashboards platform.</td></tr>
<tr><td><img src="/images/publishers/business-clickdo-co-uk.png" alt="ClickDo Business"></td><td>ClickDo Business</td><td>UK SEO agency publishing business-marketing guides.</td></tr>
<tr><td><img src="/images/publishers/cloudways-com.png" alt="Cloudways"></td><td>Cloudways</td><td>Managed cloud hosting for WordPress &amp; ecommerce.</td></tr>
<tr><td><img src="/images/publishers/codeless-io.png" alt="Codeless"></td><td>Codeless</td><td>Content-production agency for SaaS &amp; B2B.</td></tr>
<tr><td><img src="/images/publishers/cognism-com.png" alt="Cognism"></td><td>Cognism</td><td>B2B sales-intelligence &amp; prospecting platform.</td></tr>
<tr><td><img src="/images/publishers/competethemes-com.png" alt="Compete Themes"></td><td>Compete Themes</td><td>WordPress themes vendor; blog on blogging &amp; WP.</td></tr>
<tr><td><img src="/images/publishers/contactout-com.png" alt="ContactOut"></td><td>ContactOut</td><td>B2B email-finder &amp; prospecting tool.</td></tr>
<tr><td><img src="/images/publishers/blog-contactout-com.png" alt="ContactOut Blog"></td><td>ContactOut Blog</td><td>B2B contact-finding tool; blog on recruiting &amp; sales outreach.</td></tr>
<tr><td><img src="/images/publishers/convinceandconvert-com.png" alt="Convince &amp; Convert"></td><td>Convince &amp; Convert</td><td>Jay Baer's digital strategy consultancy &amp; publication.</td></tr>
<tr><td><img src="/images/publishers/corefactors-ai.png" alt="Corefactors"></td><td>Corefactors</td><td>RevOps CRM suite; blog on sales &amp; revenue ops.</td></tr>
<tr><td><img src="/images/publishers/crankwheel-com.png" alt="CrankWheel"></td><td>CrankWheel</td><td>Instant-demo screen-sharing for inside sales.</td></tr>
<tr><td><img src="/images/publishers/read-crowdfireapp-com.png" alt="Crowdfire"></td><td>Crowdfire</td><td>Social-media management &amp; content-curation app.</td></tr>
<tr><td><img src="/images/publishers/curatti-com.png" alt="Curatti"></td><td>Curatti</td><td>Content-marketing &amp; digital-strategy editorial site.</td></tr>
<tr><td><img src="/images/publishers/customerly-io.png" alt="Customerly"></td><td>Customerly</td><td>Live-chat, help-desk &amp; marketing automation for SaaS.</td></tr>
<tr><td><img src="/images/publishers/determ-com.png" alt="Determ"></td><td>Determ</td><td>Media-monitoring &amp; social-listening platform.</td></tr>
<tr><td><img src="/logos/deutsche-telekom.png" alt="Deutsche Telekom"></td><td>Deutsche Telekom</td><td>Telecommunications</td></tr>
<tr><td><img src="/images/publishers/elasticemail-com.png" alt="Elastic Email"></td><td>Elastic Email</td><td>Transactional &amp; marketing-email API platform.</td></tr>
<tr><td><img src="/images/publishers/emailoctopus-com.png" alt="EmailOctopus"></td><td>EmailOctopus</td><td>Email-marketing platform built on simple pricing.</td></tr>
<tr><td><img src="/images/publishers/emplifi-io.png" alt="Emplifi"></td><td>Emplifi</td><td>Unified CX platform for social, commerce and care.</td></tr>
<tr><td><img src="/images/publishers/encharge-io.png" alt="Encharge"></td><td>Encharge</td><td>Marketing-automation built for SaaS lifecycle flows.</td></tr>
<tr><td><img src="/images/publishers/engageforsuccess-org.png" alt="Engage for Success"></td><td>Engage for Success</td><td>UK movement &amp; research on workplace employee engagement.</td></tr>
<tr><td><img src="/images/publishers/elements-envato-com.png" alt="Envato Elements"></td><td>Envato Elements</td><td>Creative-assets subscription (templates, graphics, audio).</td></tr>
<tr><td><img src="/logos/evaboot.png" alt="Evaboot"></td><td>Evaboot</td><td>LinkedIn Sales Nav data export (SaaS)</td></tr>
<tr><td><img src="/logos/expandi.png" alt="Expandi"></td><td>Expandi</td><td>LinkedIn outreach automation (SaaS)</td></tr>
<tr><td><img src="/images/publishers/financesonline-com.png" alt="FinancesOnline"></td><td>FinancesOnline</td><td>B2B software reviews &amp; category research.</td></tr>
<tr><td><img src="/images/publishers/learn-g2-com.png" alt="G2 Learn Hub"></td><td>G2 Learn Hub</td><td>Software-reviews giant's long-form marketing education hub.</td></tr>
<tr><td><img src="/images/publishers/gauravtiwari-org.png" alt="Gaurav Tiwari"></td><td>Gaurav Tiwari</td><td>Blogger-network site publishing blogging &amp; tech guides.</td></tr>
<tr><td><img src="/images/publishers/growth-hackers-net.png" alt="Growth Hackers"></td><td>Growth Hackers</td><td>Community &amp; media on growth marketing.</td></tr>
<tr><td><img src="/images/publishers/guidebook-com.png" alt="Guidebook"></td><td>Guidebook</td><td>Event &amp; mobile-app platform for corporate events.</td></tr>
<tr><td><img src="/images/publishers/hellobar-com.png" alt="Hello Bar"></td><td>Hello Bar</td><td>Conversion-optimization popups &amp; bars.</td></tr>
<tr><td><img src="/logos/hublead.png" alt="Hublead"></td><td>Hublead</td><td>LinkedIn ↔ HubSpot sync (SaaS)</td></tr>
<tr><td><img src="/images/publishers/hunter-io.png" alt="Hunter.io"></td><td>Hunter.io</td><td>Email-finder &amp; outreach platform.</td></tr>
<tr><td><img src="/images/publishers/blog-hypeauditor-com.png" alt="HypeAuditor"></td><td>HypeAuditor</td><td>Influencer analytics &amp; fraud detection.</td></tr>
<tr><td><img src="/images/publishers/invoiceberry-com.png" alt="InvoiceBerry"></td><td>InvoiceBerry</td><td>Online invoicing for small businesses &amp; freelancers.</td></tr>
<tr><td><img src="/images/publishers/involve-me.png" alt="involve.me"></td><td>involve.me</td><td>No-code funnel &amp; interactive-content builder.</td></tr>
<tr><td><img src="/images/publishers/kyleads-com.png" alt="KyLeads"></td><td>KyLeads</td><td>Lead-generation popups &amp; quizzes.</td></tr>
<tr><td><img src="/images/publishers/leadsquared-com.png" alt="LeadSquared"></td><td>LeadSquared</td><td>Sales-execution CRM for high-velocity B2C teams.</td></tr>
<tr><td><img src="/images/publishers/liveagent-com.png" alt="LiveAgent"></td><td>LiveAgent</td><td>Help-desk &amp; live-chat suite.</td></tr>
<tr><td><img src="/images/publishers/luxafor-com.png" alt="Luxafor"></td><td>Luxafor</td><td>Busy-light &amp; productivity hardware brand.</td></tr>
<tr><td><img src="/images/publishers/masterful-marketing-com.png" alt="Masterful Marketing"></td><td>Masterful Marketing</td><td>Consulting blog for small-business marketing leaders.</td></tr>
<tr><td><img src="/images/publishers/mention-com.png" alt="Mention (Agorapulse)"></td><td>Mention (Agorapulse)</td><td>Social &amp; web media-monitoring platform.</td></tr>
<tr><td><img src="/images/publishers/moneyzine-com.png" alt="Moneyzine"></td><td>Moneyzine</td><td>Personal-finance reference site.</td></tr>
<tr><td><img src="/images/publishers/novocall-co.png" alt="Novocall"></td><td>Novocall</td><td>Call-tracking &amp; callback SaaS for inbound sales.</td></tr>
<tr><td><img src="/images/publishers/omniconvert-com.png" alt="Omniconvert"></td><td>Omniconvert</td><td>CRO &amp; customer-retention platform for ecommerce.</td></tr>
<tr><td><img src="/images/publishers/outbrain-com.png" alt="Outbrain"></td><td>Outbrain</td><td>Native-advertising &amp; content-recommendation platform.</td></tr>
<tr><td><img src="/images/publishers/blog-pics-io.png" alt="Pics.io"></td><td>Pics.io</td><td>Digital asset management for Google Drive / S3.</td></tr>
<tr><td><img src="/images/publishers/salespop-net.png" alt="Pipeliner Sales POP!"></td><td>Pipeliner Sales POP!</td><td>Sales &amp; leadership media from Pipeliner CRM.</td></tr>
<tr><td><img src="/images/publishers/blog-pixpa-com.png" alt="Pixpa"></td><td>Pixpa</td><td>Portfolio &amp; online-store builder for creators.</td></tr>
<tr><td><img src="/images/publishers/plecto-com.png" alt="Plecto"></td><td>Plecto</td><td>Real-time performance dashboards &amp; gamification for sales.</td></tr>
<tr><td><img src="/images/publishers/poptin-com.png" alt="Poptin"></td><td>Poptin</td><td>Popup &amp; onsite-messaging builder for conversions.</td></tr>
<tr><td><img src="/images/publishers/blog-powr-io.png" alt="POWR"></td><td>POWR</td><td>No-code website plugins &amp; popups for small business.</td></tr>
<tr><td><img src="/images/publishers/premio-io.png" alt="Premio"></td><td>Premio</td><td>WordPress-plugin studio for conversion &amp; social.</td></tr>
<tr><td><img src="/images/publishers/pressidium-com.png" alt="Pressidium"></td><td>Pressidium</td><td>Managed WordPress hosting for agencies &amp; businesses.</td></tr>
<tr><td><img src="/images/publishers/pushfar-com.png" alt="PushFar"></td><td>PushFar</td><td>Career-mentoring &amp; networking platform.</td></tr>
<tr><td><img src="/images/publishers/quaderno-io.png" alt="Quaderno"></td><td>Quaderno</td><td>Tax-compliance automation for digital businesses.</td></tr>
<tr><td><img src="/images/publishers/quintly-com.png" alt="Quintly (Facelift)"></td><td>Quintly (Facelift)</td><td>Social-media analytics &amp; competitive benchmarking.</td></tr>
<tr><td><img src="/images/publishers/ranktracker-com.png" alt="Ranktracker"></td><td>Ranktracker</td><td>All-in-one SEO rank-tracking &amp; analysis suite.</td></tr>
<tr><td><img src="/images/publishers/recruiter-com.png" alt="Recruiter.com"></td><td>Recruiter.com</td><td>Recruitment platform &amp; industry publication.</td></tr>
<tr><td><img src="/images/publishers/refrens-com.png" alt="Refrens"></td><td>Refrens</td><td>Invoicing, CRM &amp; business-management suite for SMBs.</td></tr>
<tr><td><img src="/images/publishers/helloroketto-com.png" alt="Roketto"></td><td>Roketto</td><td>B2B inbound marketing agency &amp; blog.</td></tr>
<tr><td><img src="/logos/salesforce.png" alt="Salesforce"></td><td>Salesforce</td><td>CRM platform</td></tr>
<tr><td><img src="/logos/sap.png" alt="SAP"></td><td>SAP</td><td>Enterprise software</td></tr>
<tr><td><img src="/images/publishers/scribe-com.png" alt="Scribe"></td><td>Scribe</td><td>Step-by-step how-to documentation (auto-captured SOPs).</td></tr>
<tr><td><img src="/images/publishers/secomapp-com.png" alt="Secomapp"></td><td>Secomapp</td><td>Shopify-app maker; blog on ecommerce growth.</td></tr>
<tr><td><img src="/images/publishers/sendcloud-com.png" alt="Sendcloud"></td><td>Sendcloud</td><td>Shipping &amp; delivery platform for online retailers.</td></tr>
<tr><td><img src="/images/publishers/sendible-com.png" alt="Sendible"></td><td>Sendible</td><td>Social-media management for agencies &amp; brands.</td></tr>
<tr><td><img src="/images/publishers/sendpulse-com.png" alt="SendPulse"></td><td>SendPulse</td><td>Multi-channel marketing: email, SMS, chatbots, web push.</td></tr>
<tr><td><img src="/images/publishers/serpstat-com.png" alt="Serpstat"></td><td>Serpstat</td><td>All-in-one SEO platform — keywords, links, rank tracking.</td></tr>
<tr><td><img src="/images/publishers/simpleshow-com.png" alt="simpleshow"></td><td>simpleshow</td><td>Explainer-video production &amp; software.</td></tr>
<tr><td><img src="/images/publishers/socialbee-com.png" alt="SocialBee"></td><td>SocialBee</td><td>Social-media scheduling &amp; content-category tool.</td></tr>
<tr><td><img src="/images/publishers/spiralytics-com.png" alt="Spiralytics"></td><td>Spiralytics</td><td>Performance-marketing &amp; analytics agency.</td></tr>
<tr><td><img src="/images/publishers/startupnation-com.png" alt="StartupNation"></td><td>StartupNation</td><td>US entrepreneur-focused media &amp; community.</td></tr>
<tr><td><img src="/logos/t-systems.png" alt="T-Systems"></td><td>T-Systems</td><td>IT services</td></tr>
<tr><td><img src="/images/publishers/techwyse-com.png" alt="TechWyse"></td><td>TechWyse</td><td>Digital-marketing agency (Toronto) with a big content library.</td></tr>
<tr><td><img src="/images/publishers/europeanbusinessreview-com.png" alt="The European Business Review"></td><td>The European Business Review</td><td>International business-strategy magazine.</td></tr>
<tr><td><img src="/images/publishers/thenextscoop-com.png" alt="TheNextScoop"></td><td>TheNextScoop</td><td>Digital-marketing &amp; tech editorial.</td></tr>
<tr><td><img src="/images/publishers/timify-com.png" alt="TIMIFY"></td><td>TIMIFY</td><td>Enterprise appointment-scheduling platform.</td></tr>
<tr><td><img src="/images/publishers/trustmary-com.png" alt="Trustmary"></td><td>Trustmary</td><td>Review collection &amp; video-testimonials platform.</td></tr>
<tr><td><img src="/images/publishers/turtl-co.png" alt="Turtl"></td><td>Turtl</td><td>Interactive-document (sales &amp; marketing content) platform.</td></tr>
<tr><td><img src="/images/publishers/userp-io.png" alt="Userpilot"></td><td>Userpilot</td><td>Product-growth platform (in-app onboarding &amp; engagement). Context varies.</td></tr>
<tr><td><img src="/images/publishers/vault-com.png" alt="Vault"></td><td>Vault</td><td>Career-advice publisher &amp; company-rankings site.</td></tr>
<tr><td><img src="/logos/visum.png" alt="Visum"></td><td>Visum</td><td>AI-assisted visa platform (SaaS)</td></tr>
<tr><td><img src="/logos/western-digital.png" alt="Western Digital"></td><td>Western Digital</td><td>Data storage</td></tr>
<tr><td><img src="/images/publishers/zonkafeedback-com.png" alt="Zonka Feedback"></td><td>Zonka Feedback</td><td>CX &amp; survey platform for customer-experience teams.</td></tr>
</tbody>
</table>


## Logistics, Retail &amp; Consumer

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/deutsche-post-dhl.png" alt="Deutsche Post DHL"></td><td>Deutsche Post DHL</td><td>Logistics &amp; mail</td></tr>
<tr><td><img src="/logos/ups.png" alt="UPS"></td><td>UPS</td><td>Logistics &amp; delivery</td></tr>
<tr><td><img src="/logos/metro-ag.png" alt="Metro AG"></td><td>Metro AG</td><td>Wholesale</td></tr>
<tr><td><img src="/logos/media-markt.png" alt="Media Markt"></td><td>Media Markt</td><td>Consumer electronics retail</td></tr>
<tr><td><img src="/logos/coca-cola.png" alt="Coca-Cola"></td><td>Coca-Cola</td><td>Beverages</td></tr>
<tr><td><img src="/logos/mars.png" alt="Mars"></td><td>Mars</td><td>Consumer goods (food &amp; petcare)</td></tr>
<tr><td><img src="/logos/henkel.png" alt="Henkel"></td><td>Henkel</td><td>Consumer goods</td></tr>
<tr><td><img src="/logos/dr-oetker.png" alt="Dr. Oetker"></td><td>Dr. Oetker</td><td>Food manufacturer</td></tr>
<tr><td><img src="/logos/nespresso.png" alt="Nespresso"></td><td>Nespresso</td><td>Coffee systems</td></tr>
</tbody>
</table>

## Hospitality &amp; Travel

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/park-hyatt-zurich.png" alt="Park Hyatt Zurich"></td><td>Park Hyatt Zurich</td><td>Luxury hotel (Hyatt)</td></tr>
</tbody>
</table>

## Media, Marketing &amp; Services

<table class="industry-table">
<tbody>
<tr><td><img src="/logos/mediengruppe-rtl.png" alt="Mediengruppe RTL"></td><td>Mediengruppe RTL</td><td>TV &amp; streaming</td></tr>
<tr><td><img src="/logos/conde-nast.png" alt="Condé Nast"></td><td>Condé Nast</td><td>Media publishing</td></tr>
<tr><td><img src="/logos/burda.png" alt="Burda"></td><td>Burda</td><td>Media &amp; publishing</td></tr>
<tr><td><img src="/logos/serviceplan.png" alt="Serviceplan"></td><td>Serviceplan</td><td>Marketing &amp; advertising</td></tr>
<tr><td><img src="/logos/kienbaum.png" alt="Kienbaum"></td><td>Kienbaum</td><td>HR &amp; management consulting</td></tr>
<tr><td><img src="/logos/kelly-services.png" alt="Kelly Services"></td><td>Kelly Services</td><td>Staffing &amp; workforce</td></tr>
<tr><td><img src="/logos/integrata.png" alt="Integrata"></td><td>Integrata</td><td>IT &amp; leadership training</td></tr>
<tr><td><img src="/logos/miller-heiman.png" alt="Miller Heiman"></td><td>Miller Heiman</td><td>Sales training &amp; methodology</td></tr>
</tbody>
</table>

---

*Want the shortcut? Subscribe to [the AI Briefing](https://eduardklein.com/#newsletter) — one email a week, what changed, what to ignore, what's worth shipping.*

*Or write me directly: [eduard@eduardklein.com](mailto:eduard@eduardklein.com).*
