The blogging industry is getting quite competitive as there is always a new Google update, changes in ranking algorithms, or simply rapid changes in trends.

If you want to make your place on the top search results, you need to make sure that you drive more traffic and focus on getting maximum engagement.

Having a mature and busy blog page is quite beneficial for a business. It is not only a source of informing or entertaining potential audiences but is also one of the biggest sources of generative passive income.

In this guide, we will discuss seven expert tips and practices you need to follow to make your blog successful. So, let us dig into the details of these tried and tested tips without delay.

Seven Blogging Best Practices for 2024!

Some tips and tricks can help you fine-tune your blogs, but here in this section, we have only discussed the practices that would help you drive organic traffic and double your income. Tips on how to write blogs and become a freelance blog writer.

  1. Use a Great Heading Structure

In blog writing, headlines are very important, especially if you want maximum engagement. Without headlines, your blog post isn’t attractive or digestible to the target audience. A heading is the first thing people see in your blog, so you need to ensure that it grabs their attention.

By using keywords/search phrases used by your audience or by including strong verbs, you can strengthen your headings. You can also add questions in headings to ignite curiosity in readers’ minds.

In addition to this, experts also recommend that you use the list format as they are more scannable and are more likely to get engagement.

Tips for Writing Great Headlines

Let us give you some tips and tricks for creating catchy headlines that would help you engage traffic:

  • Use simple words and phrases that are understandable for your target audience. Always add powerful and positive words in the headline.
  • Use keywords having a high search volume, This would help you make your blog content more visible to the search engines.
  • Include numbers in your headlines. For example: “7 Best Tips for Improving Blog Post”.
  • Check out what your competitors are doing. Get inspiration from top ranking blog posts on Google and other search engines.
  • Ask a strange or humorous question in the headline. This would also build curiosity in the minds of readers.
  • Always try to create a sense of urgency in your headlines. You can develop FOMO (fear of missing out) by using words such as “Hurry”, “Today”, “Limited”, etc.

Today you have access to free headline generator tools using which you can get multiple headlines and subheadings. You can go through all of the sample headings and vote on the one that goes best with the topic of the blog.

  1. Write in Simple Language & Clear Voice

If your goal is to increase traffic on your blog and grow your income, you need to make sure you connect with your audience personally. You can do this by writing your blog post in a simple language. You must avoid jargon and technical phrases that your audience might not understand.

You must ensure who your intended audience/readers are and create content they can comprehend. For instance, if your audience is teenagers or youngsters, you need to use simple vocabulary and a conversational tone, but if your audience is college professors or researchers, you can use formal language and voice.

How to Write in a Plain Language?

Follow these expert suggested tips if you want to write your blog post in a clear and simple language:

The most important thing is that you need to write content for your audience. Use vocabulary and sentences that are understandable for your readers.

  • State all major points of your blog posts in the beginning in the form of a summary.
  • While writing your blog you need to make sure that you stick to the topic and avoid adding details that have no relation to the topic.
  • Always write in an active voice. Passive voice can make your text complicated so you need to avoid it.
  • Use short and crispy sentences. Lengthy sentences are hard to read which is why it is important to summarize sentences.
  • Avoid redundancy and wordiness in your content as it can avoid flow and clarity.

You as a blogger can easily simplify language and text fluency with the help of AI tools such as Rewordify.

  1. Always Ensure Content Quality is High

Your blog posts would only perform well if you produce high-quality content that people want to read and search engines want to rank. You must follow the EEAT approach (Expertise, Experience, Authority, Trust), which can help you take your blogs to the next level.

Google would analyze your content deeply and check it against different metrics to determine whether your written text is based on your experience, conveys authority, and helps the audience. You must ensure your content is always free of human and technical errors.

Writing a high-quality blog post has become easy today as you can access free AI grammar checker tools. These can help you improve the quality of your writing.

Tips to Improve Content Quality

Follow these tips if you want to improve the quality of your blog content and get more traffic:

  • To create high quality content you need to make sure that you understand the topic. If you don’t have expertise related to the topic you would not be able to convey your thoughts or ideas to your audience.
  • When writing a quality blog post you need to make sure that you include accurate data. By adding verifiable data, you can easily make your post more authoritative and can bring in more traffic.
  • Another important thing you need to focus on is including relevant examples. By adding examples in your blog you can easily make it more engaging and relatable to the readers.
  • When it comes to quality enhancement, focusing on the structure of your posts is very important. How you present your blog matters the most. This is why experts recommend that you create different headings, subheadings and lists, to divide the topic in smaller pieces.
  • Never forget to proofread and edit your blogs before publishing them.

By following these tips, you would surely be able to improve the quality of your blogs.

  1. Use Relevant and Appealing Images

To grow your traffic, you need to place your blog on the top search results of Google. Today, you can see that all blogs and pages ranking at the top of search results are those with images and other visual content. By adding images, you can enhance the visual appeal of your content and make it more attractive for a reader.

Google Imsage Search results

Using charts, diagrams, infographics, and other visuals, you can easily simplify complex concepts for users. In addition, you must know that images can be one of the biggest sources for improving your blog’s user experience.

Best Practices for Adding Images to Every Post

When planning a blog article it is important that you use as many visuals as possible as they can increase the overall appeal of your posts.

The first important practice would be to include as many images as possible. You need to make sure that the images you choose are available for commercial use.

Other than adding images you must also include relevant charts and graphs. Using these you can easily make your content engaging and provide information at the same time.

An uncommon tip that would get you an amazing response is including images of people. These kinds of images have the power to attract users.

You can also add infographics and illustrations in order to make your blog article visually appealing and fresh for the intended audience.

Lastly we would also suggest you to add memes and animated GIFs relevant to the topic. Adding funny visual content would eliminate boredom from your blog articles.

It is important to use original images, or you can face problems caused by image plagiarism. Today, you have access to AI image generator tools, which you can use to create unique visuals for your blog articles. Some of the common resources that can help you in this regard include; Canva, Freepik, etc.

Canva screenshot

Source link

  1. Remove Plagiarized and AI-generated text.

In blogging, you must provide your perspective and opinions about a certain topic or trend. If you are copying content from other blogs or taking help from AI generative tools, you would not get much user engagement.

You need to ensure that you create blog content after thorough research and present ideas and information in your own words. You need to ensure that your content is not similar to the reference sources and that you don’t use robotic wording, or your work can also get accused of being AI-written.

If you find robotic phrases or unwanted amounts of duplication in your text, you can resolve this issue using an AI paraphrasing tool.

Paraphrasing tool screenshot

The paraphrase tool uses natural language processing and other advanced technologies, enabling it to modify existing text in different and simple words.

You can make your blogs sound more fluent, original, and natural for your audience. Learn more about the uses of paraphrasing tools.

How to Check Plagiarism or AI Text? (Use the Best Scanner)

You can use online plagiarism checkers and AI detector tools like Copyleaks to ensure your blogs are original and natural. These tools use deep search and other advanced technologies to scan your text and compare it with billions of web pages and other content sources.

There are over dozens of options ranking on the top search results of Google and other search engines but not all of them are reliable in terms of accuracy.

You can use copyleaks as it is one of the most reliable utilities in this league. On this platform you would find both plagiarism checkers and AI content detector tools.

Copyleaks would scan your text and would highlight similar and robotic text in red color. Other than identifying probably AI generated or duplicate text, the tool would also show the percentage of compromised text.

As a blogger it is important to use this tool to ensure that your text is unique and doesn’t get rejected or sulks in the lower search pages.

  1. Use the Right Keywords and Phrases

You can only grow your blog income if you get more organic traffic. Using the keywords that are most searched for in your blog articles, you can easily make your articles accessible to the intended audience, as Google and other search engines would place them on the top search results.

In the past, stuffing keywords was considered one of the major ranking factors, but it is not anymore. To get more traffic and a better ranking position today, you need to ensure that you don’t overstuff KWs.

You must only use keywords and phrases where they make the most sense. This approach would help you show up in the organic searches.

Unique Tips/Ways to Insert Keywords in a Blog

Adjusting keywords smartly in a blog is not an easy job especially if you don’t have much experience in this practice. Keywords play an important role in driving organic traffic which is why it is important to use them in the right places. Figure out Keyword strategy for 2024.

Here we have mentioned some of the unique ways to insert top searched keywords and phrases in your blog article.

Use keywords in your headings and subheadings. By doing this as we have mentioned earlier, you would be able to allow search engines to establish what your blog content is about.

You can add keywords in the image file names. To increase the visibility and reach of your blog you need to use KWs in the image alt text. This tactic would not only get you more traffic but also a better ranking position.

You must also add target keywords in the meta description of your blog post. This would help you enhance the CTR rate of your site and increase your income.

An uncommon but a very useful technique is adding keywords in the comment section of your blog. When you reply to your readers’ comments, you should use the keywords that are relevant to the query or feedback.

Most importantly, you need to understand that your blog article should only have one or two keywords in it. Excessive use of keywords would simply confuse the search engine and would decrease your chances of boosting your rankings.

Today you can find the right keywords for your blog by using a reliable source such as the Google keyword planner or from simply getting suggestions from the search results.

  1. Include Internal Links in Every Post

Use internal links in your blog to improve its reach and boost your seo score. You can interlink your blogs and show the search engine that your content is related. Internal linking can also drive traffic from one page on your site to the other. This would help you get maximum engagement and would also increase your income.

Internal links infographic

Experts recommend adding at least two to three links per post to make it more authoritative and relevant in the eyes of the search engine. Also note that by placing internal links with your existing posts, you can speed up the indexing process.

By employing this strategy as a regular part of your on-page seo plan, you would definitely be able to grow your blog site and generate more income.

Best Practices for Internal Link Building

Here we have listed some of the expert suggested tips you need to consider when building internal links.

Add links from high authority posts/pages on your website that are already ranking well in the SERPs.

Instead of increasing the length of your blog articles it is best to divide the topics and create multiple articles linking each other. This would increase user engagement and boost your rankings.

Use descriptive anchor text in internal links. This helps indicate to search engines what the page you’re pointing to is about.

Update older blog posts with internal links to new posts and drive traffic to previous articles as well.

Most importantly, don’t overstuff your blog article with excessive links or else it would compromise the quality and overall readability.

Final Thoughts

Blogging is a very powerful tool and source of reaching your target audience and generating passive income for your business. If you want to grow your blog and double your income, it is important that you focus on expert-suggested strategies.

In this article, we have mentioned seven practices that you need to follow if you want to grow your blog and beat your competitors. Today, the optimization of blog content has become easy, thanks to modern tools such as online paraphrasing tools.

We hope that after reading this guide, you will be able to improve your blogging efforts and enjoy maximum organic growth.

Author Bio:

Afrasiab Ahmad Author Photo

Afrasiab Ahmad, a passionate writer specializing in crafting SEO articles for online business marketers and users of SEO tools, with the aim of boosting their Google rankings.

He Graduated with a degree in English Literature, He possesses a solid foundation in language and communication. He consistently contributes articles on digital marketing, SEO techniques, and the latest trends in technology.