The digital marketing world has witnessed drastic changes in the past few years. Innovations have eased online marketing. From social media to automation, a slew of options came into existence.
Despite those new additions, email marketing still rules the world. The introduction of emails dates back 40 years. Yet, they stand as the hot choice of modern marketers.
Why? They bring in more leads and sales. However, as a marketer, you ought to refine your tactics to steer more prospects.
As far as email campaigns are concerned, you’ve many options at your disposal. However, not all of them work. You need to think out of the box to grab user attention using uncommon tactics such as email templates.
If you fail to do so, you won’t get the desired results no matter how hard you try. Here are 7 tips that will intrigue your targets and get positive outcomes quickly.
1. Focus On Quality
When it boils down to email marketing, most marketers focus on quantity. They assume that the more emails they send, the better the result will be. However, their assumptions stand wrong.
Bombarding your targets with too many emails will only annoy them. A substantial number of users may unsubscribe you from their list. If so, your campaign could take a downward hit.
The success of any marketing depends on widening a targeted customer base. As a savvy entrepreneur, you should retain your list and try to add more sign-ups for betterment.
To do that, pay attention to the quality of the emails you send. Send a few emails at the right time. In this way, you can enhance the engagement rate.
2. Make It Personal
According to a study conducted by Experian, personalized messages have 41 percent higher click-through and engagement rates compared to generic emails. If you miss out on this point, you won’t reap any benefit. Most of your emails won’t be read by your targets.
You’ll simply waste time and resources on sending generic emails. Addressing the user with his name pays off dearly. The more personal you’re, the higher the rate of engagement will be.
That doesn’t mean you should send different emails to each user. Pay attention to vital points such as including the recipient’s first name, using a friendly tone, and sending the mail from a real person instead of your company.
It may take time in the beginning. But once you get used to this pattern, you can create a more personalized feel. That way, you can garner more attention and motivate users for higher engagement.
3. Write Killer Subject Lines
Most marketers don’t get better results with email marketing. A significant number of entrepreneurs draft appealing emails, but they don’t receive the desired engagement rate. Those mails hardly open up.
Why? Today, users don’t have enough time to read each email. If a user doesn’t open your mail, he won’t read it. If the email isn’t read, it won’t receive engagement and the desired results.
So, how to resolve this problem? Including a killer subject line is the name of the game. According to a study, around 64 percent of users open emails based on subject lines.
Subject lines with 50 or fewer characters have a better impact on readers’ minds. Avoid spam words such as click here. Use powerful words in the subject line to increase the chances of engagement.
4. Segment Your Emails
You may have multiple offers. So, you’d like to try your luck with each offer. To maximize your chances, you’ll send those offers to each customer.
However, that’s the wrong email marketing strategy. Not every offer suits every customer. You ought to sort your offers based on your prospects’ demographics (age, location, and gender).
Studies show that segmented emails receive a 14.31 percent more engagement rate than non-segmented emails. It may take extra time and effort on your end. However, your effort will pay off in terms of increased engagement.
5. Color Usage
Colors play a key role in evoking emotions. For instance, black is associated with luxury, status, and power. Similarly, blue relates to security and trust.
Well-designed images in appropriate colors can drive user attention once the mail gets opened. Decide what color works well for the given offer. Also, consider the demographics of the audience.
If the user gets aroused, he may respond. That’s what you want.
There’s a heated debate among experts whether you should go for automated email marketing or not. Those who favor automation assert that it’ll save time. Experts against automation argue that automating will impact personalization, which will reduce engagement.
It’s better to follow the middle path. Segment your audience and use email templates. Make modifications in emails based on your targets.
Partial automation will save time and provide more ideas. Manual modifications will ensure that the personalization aspect is taken care of. However, see to it that you don’t compromise with quality when automating and sending multiple emails.
7. Include Relevant Call-To-Actions
Each mail has a purpose. Some mails aim at getting leads, whereas others are targeted at making sales. However, you can’t expect users to do what you want them to do.
You need to take concrete steps in this direction. So, how do you do that? Strong and relevant call-to-actions come in handy here.
Use powerful verbs to drive customers to take suitable actions. For example, words such as limited period only, act now, and fearful words invoke a quick response. Double-check the mail to ensure that an appropriate call-to-action gets included with no errors.
Email marketing can do wonders for any marketer. However, the key lies in following the right path. Instead of throwing bulk mails, send a few more personal emails to the point, including strong call-to-action.
If that sounds too much, use email templates. By doing so, you can cut down the drafting time, send better messages, and ensure higher engagement ratings.
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