Today, marketing is all about generating relevant and quality traffic, leads, and sales. Building a generic homepage doesn’t cut it as it doesn’t highlight specific customer needs. Slapping a form on any web page doesn’t work either. You need high-converting pages dedicated to connecting with your audience.
What’s the most efficient way you can connect with your audience?
Your solution lies in developing a dedicated landing page. One that prompts your visitors to respond to your Call to Action (CTA). As an online entrepreneur or a digital marketer, the challenge is getting the attention of an audience that will maximize your conversion rate. Landing pages as considered as the most critical element of all digital marketing campaigns.
Unfortunately, the landing pages can’t develop themselves. But, worry not as there are fantastic drag and drop landing page builders that make your life easy. These landing page builders are code-free, so you don’t need to have a developer’s knowledge to use them. It is as simple as:
The best landing page builders should offer custom domain names, landing page tools for conversion optimization, and engagement tracking heatmaps. Additionally, they should be user-friendly and intuitive as they drive customers down the sales funnel.
What Factors Should You Consider When Choosing a Landing Page Builder?
Conversion-focused
Landing page builders give you a chance to direct your visitor’s focus to a specific product or service. It gets rid of all distractions and focuses on what you want them to.
A/B Testing
You need a landing page creator that will measure and track the increase or decrease of your landing page conversion rates. It will help you optimize your page better for great results.
Easy To Use
You will need different landing pages for your marketing campaigns. You can’t be calling developers every time you want a landing page. The drag and drop editors and builders seamlessly help you choose widgets or other elements and drag them to your landing page.
Besides, the drag and drop feature gives you easy access to testing tools, multiple landing page templates, social media preview, and much more.
Visually Attractive Landing Pages
To reel in the audience, you need beautiful and intriguing landing page templates that are personalized to influence your target audience positively. Landing page builders come with unlimited landing page options for every business niche.
Third-party Integration
Landing pages are created to achieve specific marketing goals. It can be lead generation, email list building, etc. To achieve the goals, you’d need other marketing tools, including SEO tools, email marketing tools, opt-in forms, and webinar platforms, among others.
Landing page builders can effortlessly integrate with the software you intend to use without much headache.
With these in mind, let’s dive in and look at the best landing page builders in the market.
Best Landing Page Builders
Here is a round-up of the most outstanding landing page builders to help you nail your digital marketing campaign. We’ll go through their unique features, pros/cons, and pricing.
Best Landing Page Builders for WordPress
1. Instapage
Are you looking for a simple drag and drop editor that creates stunning pages in minutes?
Instapage is a well-refined and robust landing page builder. It has over 200 mobile-responsive templates, all with great landing page designs. It has one of the most user-friendly interfaces with a very flexible visual editor enabling you to place various widgets and elements exactly where you need them.
Additionally, it is easy to integrate powerful marketing tools like WordPress, Salesforce, MailChimp, among others
Some of the key features include:
Pros
Cons
Pricing
2. Leadpages
Are you looking for a robust lead generation tool and page builder on a budget?
It is perfect for online entrepreneurs, conversion-focused website owners, and bloggers. Leadpages is the most cost-effective builder with everything you need. From landers, text replacement, email and CRM integrations, and many other features. It is perfect for a DIY website owner or an experienced digital marketer.
Some of its most outstanding features include:
Pros
Cons
Pricing
3. Unbounce
Are you looking for a page builder with high-converting pages and dynamic text replacements?
Unbounce is the most comprehensive landing page tool in the market. Being a market leader, they know every nook and cranny of landing page building. You can’t go wrong with it.
They have put more emphasis on conversion rates creating an all-round page builder with A/B Testing support, AdWords integration, and page visitor stats. Some of its other features include:
Pros
Cons
Pricing
4. HubSpot
HubSpot is a one-stop-shop for all your marketing automation and CRM. They offer it all, from CRM, email marketing services, to landing page building. HubSpot has an easy-to-use platform making it useful to both beginners and expert marketers.
Pros
Cons
Pricing
Best Shopify Landing Page Builders
5. Wishpond
When it comes to marketing automation, Wishpond has created a name for itself. If you want to run marketing campaigns or contests for your eCommerce store, then Wishpond is worth a try.
You can easily create a landing page from pre-designed templates or a blank page. Additionally, you can run A/B tests and integrate it with other powerful software, including Shopify, Zapier, SurveyMonkey, Salesforce, etc.
It is perfect for you if the core of your marketing strategy revolves around social media content, popups, while maintaining simple landing pages.
Some key features include:
Pros
Pricing
6. GetResponse
It is popularly known as the marketing automation and email marketing guru. GetResponce has a very easy to use drag and drop builder interface. In four simple steps, you can have your landing page up and running. All you do is pick a template and customize your land page design. Afterward, click on publish, then test and optimize your landing page.
Some key features include:
Pros
Cons
Pricing
7. Shortstack
Are you rolling out an online business for quizzes, giveaways, and contests?
Shortstack is the tool that will help you cater for all this effortlessly. It has a robust drag & drop editor, email marketing tools, and conversion rates tracking tools. According to Shortstack, your landing pages, contests, and giveaways receive 83% more views if developed with Shortstack.
Further to that, you can customize your CTAs, marketing campaign analytics tools, marketing automation tools, among others.
Some of its key features include:
Pros
Cons
Pricing
Best Beginner’s Landing Page Builders
8. Ucraft
Are you just starting your online business and every single dime counts?
Don’t worry; you can still create visually attractive landing pages that will see your business grow and get customers.
Ucraft is one of the most efficient freemium landing page builders with an easy to use drag & drop editor. However, it is more of a design tool and a logo maker. But, you can integrate it with other Saas tools like Zendesk, Google Analytics, Intercom, among others.
Some of its key features are:
Pros
Con
Pricing
9. Landingi
It is a drag & drop builder that completely removes coding from your landing page development process. Landingi either hosts or integrates your landing page with your website. It has 100+ pre-built landing page templates, or you can also create from scratch using the drag and drop editor.
They offer unlimited custom domains, landing pages, visitors, and unlimited users.
They have been in the market for some time now, supporting a portfolio of over 4000 companies with giants like PayPal, CallPage, and Sony Music among them.
Some key features include:
Pros
Con
Pricing
10. Click Funnels
Do you want to create several landing pages to guide your customers through the purchase process?
Click Funnels is the tool to use to create an entire sales funnel. Along with this, it has tools to create landing pages, product launch pages, membership sites, opt-in funnels, webinar software, among others.
To add to all this, you can own your affiliate program if you buy the highest tier. It enables you to use PPC and Facebook ads to target traffic to your landing page to build your email list.
It is one of the most effective tools for increasing conversion rates as it not only offers guidance but also follows up with your leads automatically.
Some of its key features include:
Pros
Cons
Pricing
Wrapping Up
Your job doesn’t end when you pick a landing page builder, that’s only the beginning of your online entrepreneurship journey. You should fully optimize your landing page to gain a competitive edge over your peers.
How do you use landing page builders to get the maximum benefit?
Have a Catchy Title: the headline is the first thing people look at when they get to your landing page. Make sure it grabs their attention enough to keep reading. Plus, keep it under 20 words.
Mobile Optimize: over the past five years, mobile traffic has increased by over 222%. Your landing page and content have to be mobile-friendly for you not to miss out on this massive traffic.
Visually Appealing Page: A picture tells a thousand words. It’s a bit cliché now, but it remains true when it comes to landing pages. Make sure you have images that hit the nail on the head as one is scrolling through the page.
Pinpoint Your Unique Selling Points: What makes you stand out from the competition? What makes you different? What will make your audience switch brands? Focus on that.
Security: The increase in cybercrime has made people cautious of hacking, data breaching, and other malicious internet crimes. Ensure your landing page builder provides automatic SSL encryption.
Most of the tools we’ve mentioned above offer free trials. Take advantage of them to find which tool works best for your niche and marketing goals. After all, your opinion is what counts, and we’d love to hear your feedback.
All the best!
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