Today, marketing is all about generating relevant and quality traffic, leads, and sales. Building a generic homepage doesn’t cut it as it doesn’t highlight specific customer needs. Slapping a form on any web page doesn’t work either.  You need high-converting pages dedicated to connecting with your audience.

What’s the most efficient way you can connect with your audience?

Your solution lies in developing a dedicated landing page. One that prompts your visitors to respond to your Call to Action (CTA). As an online entrepreneur or a digital marketer, the challenge is getting the attention of an audience that will maximize your conversion rate. Landing pages as considered as the most critical element of all digital marketing campaigns.

Unfortunately, the landing pages can’t develop themselves. But, worry not as there are fantastic drag and drop landing page builders that make your life easy. These landing page builders are code-free, so you don’t need to have a developer’s knowledge to use them. It is as simple as:

  • Selecting a landing page template
  • Customize landing page template to your requirements
  • Adding some features
  • Publish

The best landing page builders should offer custom domain names, landing page tools for conversion optimization, and engagement tracking heatmaps. Additionally, they should be user-friendly and intuitive as they drive customers down the sales funnel.

What Factors Should You Consider When Choosing a Landing Page Builder?


Landing page builders give you a chance to direct your visitor’s focus to a specific product or service. It gets rid of all distractions and focuses on what you want them to.

A/B Testing

You need a landing page creator that will measure and track the increase or decrease of your landing page conversion rates. It will help you optimize your page better for great results.

Easy To Use

You will need different landing pages for your marketing campaigns. You can’t be calling developers every time you want a landing page. The drag and drop editors and builders seamlessly help you choose widgets or other elements and drag them to your landing page.

Besides, the drag and drop feature gives you easy access to testing tools, multiple landing page templates, social media preview, and much more.

Visually Attractive Landing Pages

To reel in the audience, you need beautiful and intriguing landing page templates that are personalized to influence your target audience positively. Landing page builders come with unlimited landing page options for every business niche.

Third-party Integration

Landing pages are created to achieve specific marketing goals. It can be lead generation, email list building, etc. To achieve the goals, you’d need other marketing tools, including SEO tools, email marketing tools, opt-in forms, and webinar platforms, among others.

Landing page builders can effortlessly integrate with the software you intend to use without much headache.

With these in mind, let’s dive in and look at the best landing page builders in the market.

Best Landing Page Builders

Here is a round-up of the most outstanding landing page builders to help you nail your digital marketing campaign. We’ll go through their unique features, pros/cons, and pricing.


Best Landing Page Builders for WordPress

1. Instapage


Are you looking for a simple drag and drop editor that creates stunning pages in minutes?

Instapage is a well-refined and robust landing page builder. It has over 200 mobile-responsive templates, all with great landing page designs. It has one of the most user-friendly interfaces with a very flexible visual editor enabling you to place various widgets and elements exactly where you need them.

Additionally, it is easy to integrate powerful marketing tools like WordPress, Salesforce, MailChimp, among others

Some of the key features include:

  • Heatmap tracking: you can track all mouse movements, including clicks, scroll depth, to give you CRO functionality.
  • Flexible text replacement: helps you get higher conversion rates by matching ad copy and personalized landing pages.
  • Interactive widgets.
  • Huge Bigstock image library.
  • Limitless A/B testing and steady conversion analytics.


  • Super-quick landing age creation
  • Amazing analytic reports
  • Can be used by both beginners and novice online marketers 
  • Powerful drag and drop editor


  • No popup options
  • The cheapest option doesn’t give you A/B testing or third-party integrations.


  • Business: $149/ month
  • Enterprise: Customized to your needs

2. Leadpages

Leadpages - Collecting Leads

Are you looking for a robust lead generation tool and page builder on a budget?

It is perfect for online entrepreneurs, conversion-focused website owners, and bloggers. Leadpages is the most cost-effective builder with everything you need. From landers, text replacement, email and CRM integrations, and many other features. It is perfect for a DIY website owner or an experienced digital marketer.

Some of its most outstanding features include:

  • Unlimited A/B testing.
  • Facilitates for Instagram and Facebook ads builder directly from Leadpages
  • Complete website builder with form creation and page design plugins
  • Coming soon pages
  • Lead magnets hosting for email list building.
  • Seamless WordPress and social media integration
  • Unlimited traffic, leads, landing pages, alert bars, and popups.


  • It is a very affordable landing page builder
  • It delivers quality analytics and A/B testing features


  • Limited customization


  • Standard plan: $25/month
  • Pro: $48/month
  • Advanced: $199/monthly

3. Unbounce

Unbounce - Create Unique Landing Page

Are you looking for a page builder with high-converting pages and dynamic text replacements?

Unbounce is the most comprehensive landing page tool in the market. Being a market leader, they know every nook and cranny of landing page building. You can’t go wrong with it.

They have put more emphasis on conversion rates creating an all-round page builder with A/B Testing support, AdWords integration, and page visitor stats. Some of its other features include:

  • Efficient drag and drop editor.
  • Sticky bars
  • Custom domain creation
  • Support both multi-user and client management
  • Mobile-optimized and AI-powered templates


  • Ubounce popup convertibles
  • The best A/B testing and analytics tools


  • Not a beginner’s tool
  • One needs to learn to use it efficiently


  • Essential: $74/month
  • Premium: $149/month
  • Enterprise: $399/month

4. HubSpot

HubSpot - Website

HubSpot is a one-stop-shop for all your marketing automation and CRM. They offer it all, from CRM, email marketing services, to landing page building. HubSpot has an easy-to-use platform making it useful to both beginners and expert marketers.

  • Some of their key features include:
  • Email list segmentation
  • Creating fully responsive pages, regardless of the device.
  • Dynamic and personalized landing pages
  • Incredible lead generation and capturing tools like chatbots, popup forms.
  • A/B Testing and advanced analytics tools


  • Beginner’s walk-through guide on using HubSpot landing page builder.
  • Thousands of pre-existing, mobile-optimized landing page designs


  • It is best suited for large clients.


  • Starter: starts at $50 for 1000 contacts
  • Professional: starts at $800 per month
  • Enterprise: starts at $2400 per month

Best Shopify Landing Page Builders

5. Wishpond

Wishpond Website

When it comes to marketing automation, Wishpond has created a name for itself. If you want to run marketing campaigns or contests for your eCommerce store, then Wishpond is worth a try.

You can easily create a landing page from pre-designed templates or a blank page. Additionally, you can run A/B tests and integrate it with other powerful software, including Shopify, Zapier, SurveyMonkey, Salesforce, etc.   

It is perfect for you if the core of your marketing strategy revolves around social media content, popups, while maintaining simple landing pages.

Some key features include:

  • Highly responsive templates across all devices.
  • It allows you to quickly set up popups and forms.
  • It has an extensive library of resources catering to all small business niche.
  • It has a rich marketing knowledge base with eBooks, webinars, and articles.


  • Seamless integration with major marketing platforms.
  • They have live chat support to give real-time solutions and feedback to their customers.


  • Starting: $49/month
  • Everything you need: $99 /month
  • Rapid Growth: $199/month

6. GetResponse


It is popularly known as the marketing automation and email marketing guru. GetResponce has a very easy to use drag and drop builder interface. In four simple steps, you can have your landing page up and running. All you do is pick a template and customize your land page design. Afterward, click on publish, then test and optimize your landing page.

Some key features include:

  • In-built robust drag and drop editor.
  • It has a brilliant email list automation.
  • Dynamic testing and page analytics.
  • Massive mobile-friendly landing page templates with thousands of Shutterstock images
  • It has a robust countdown timer that prompts your leads to respond to your CTA.


  • GetResponse customer service and support are outstanding.
  • User-friendly interface


  • The landing page builder isn’t the main product, so it’s a bit limited.
  • Once you get to 1000 contacts, you have to upgrade to an expensive plan.


  • Basic: $15
  • Plus: $49
  • Professional: $99
  • Enterprise: $1999

7. Shortstack

Shortstack - Homepage

Are you rolling out an online business for quizzes, giveaways, and contests?

Shortstack is the tool that will help you cater for all this effortlessly. It has a robust drag & drop editor, email marketing tools, and conversion rates tracking tools. According to Shortstack, your landing pages, contests, and giveaways receive 83% more views if developed with Shortstack.


Further to that, you can customize your CTAs, marketing campaign analytics tools, marketing automation tools, among others.

Some of its key features include:

  • Numerous mobile responsive landing pages templates.
  • It offers robust ROI tracking and analytics.
  • It functions as an audit tool as it restricts multiple entries and detects fraud.
  • It keeps track of all your landing page visitor’s activities.


  • It provides real-time editing.
  • The drag and drop editor is straightforward to use.


  • It is a little bit complicated for beginners.
  • The starter pack comes with a watermarked branding at the bottom of your marketing campaign.


  • Starter: $29 for 2000 enties
  • Business: $99 for 10,000 entries
  • Agency: $199 for 50000 entries
  • Brand: $499 for over 500000 entries

Best Beginner’s Landing Page Builders

8. Ucraft

Ucraft Screenshot

Are you just starting your online business and every single dime counts?

Don’t worry; you can still create visually attractive landing pages that will see your business grow and get customers.

Ucraft is one of the most efficient freemium landing page builders with an easy to use drag & drop editor. However, it is more of a design tool and a logo maker. But, you can integrate it with other Saas tools like Zendesk, Google Analytics, Intercom, among others.

Some of its key features are:

  • 24/7 live chat support.
  • SEO optimization and management tools
  • Powerful drag & drop interface with fully customized landing page templates.
  • The page app feature that allows you to edit pages on your website.


  • Mobile responsive landing pages.
  • The paid plans are affordable.
  • Being a design tool, the typography and layout of your landing pages are easily customizable.


  • It is more of a website design builder than a landing page builder.


  • Free plan: $0
  • Pro website: $10/month
  • Pro shop: $21/ month
  • BigCommerce: $39/month

9. LandingiLandingi Website

It is a drag & drop builder that completely removes coding from your landing page development process. Landingi either hosts or integrates your landing page with your website. It has 100+ pre-built landing page templates, or you can also create from scratch using the drag and drop editor.

They offer unlimited custom domains, landing pages, visitors, and unlimited users.

They have been in the market for some time now, supporting a portfolio of over 4000 companies with giants like PayPal, CallPage, and Sony Music among them.

Some key features include:

  • A/B split testing
  • Landing page analytics tools
  • Easy integration with third-party Saas software
  • It is a lead management tool that lets you see the details of each lead, including keywords used and time, spend on your pages.


  • Over 200+ mobile-friendly premade templates
  • Offers various integrations
  • You can access it on your Facebook page.


  • Not all the plans offer integration, A/B testing, and popups.


  • Basic: $11/month
  • Core plan: $29 c
  • Create: $45 / month
  • Automate: $59/ month

10. Click Funnels

Click Funnels Homepage

Do you want to create several landing pages to guide your customers through the purchase process?

Click Funnels is the tool to use to create an entire sales funnel.  Along with this, it has tools to create landing pages, product launch pages, membership sites, opt-in funnels, webinar software, among others. 

To add to all this, you can own your affiliate program if you buy the highest tier. It enables you to use PPC and Facebook ads to target traffic to your landing page to build your email list.

It is one of the most effective tools for increasing conversion rates as it not only offers guidance but also follows up with your leads automatically.

Some of its key features include:

  • Uses upsells to create high-converting shopping carts.
  • Real-time drag & drop editor
  • Leads capturing forms
  • ClickFunnel templates that help you build a sales funnel


  • Easy to use interface even for beginners.
  • It has numerous plugins, form creation, and one can easily upload videos and images on the platform.
  • Builds sales funnels that drive sales.
  • It helps you run marketing campaigns.


  • Limited customization as your landing pages retains that sales funnel look and feel.


  • Starting pack: $97 /month
  • Etison Suite: $297 /month

Wrapping Up

Your job doesn’t end when you pick a landing page builder, that’s only the beginning of your online entrepreneurship journey. You should fully optimize your landing page to gain a competitive edge over your peers.

How do you use landing page builders to get the maximum benefit?

Have a Catchy Title: the headline is the first thing people look at when they get to your landing page. Make sure it grabs their attention enough to keep reading. Plus, keep it under 20 words.

Mobile Optimize: over the past five years, mobile traffic has increased by over 222%. Your landing page and content have to be mobile-friendly for you not to miss out on this massive traffic.

Visually Appealing Page: A picture tells a thousand words. It’s a bit cliché now, but it remains true when it comes to landing pages. Make sure you have images that hit the nail on the head as one is scrolling through the page.

Pinpoint Your Unique Selling Points: What makes you stand out from the competition? What makes you different? What will make your audience switch brands? Focus on that.

Security: The increase in cybercrime has made people cautious of hacking, data breaching, and other malicious internet crimes. Ensure your landing page builder provides automatic SSL encryption.

Most of the tools we’ve mentioned above offer free trials. Take advantage of them to find which tool works best for your niche and marketing goals. After all, your opinion is what counts, and we’d love to hear your feedback.

All the best!