Today, marketing is all about generating relevant and quality traffic, leads, and sales. Building a generic homepage doesn’t cut it as it doesn’t highlight specific customer needs. Slapping a form on any web page doesn’t work either.  You need high-converting pages dedicated to connecting with your audience.

What’s the most efficient way you can connect with your audience?

Your solution lies in developing a dedicated landing page. One that prompts your visitors to respond to your Call to Action (CTA). As an online entrepreneur or a digital marketer, the challenge is getting the attention of an audience that will maximize your conversion rate. Landing pages as considered as the most critical element of all digital marketing campaigns.

Unfortunately, the landing pages can’t develop themselves. But, worry not as there are fantastic drag and drop landing page builders that make your life easy. These landing page builders are code-free, so you don’t need to have a developer’s knowledge to use them. It is as simple as:

  • Selecting a landing page template
  • Customize landing page template to your requirements
  • Adding some features
  • Publish

The best landing page builders should offer custom domain names, landing page tools for conversion optimization, and engagement tracking heatmaps. Additionally, they should be user-friendly and intuitive as they drive customers down the sales funnel.


What Factors Should You Consider When Choosing a Landing Page Builder?


Conversion-focused

Landing page builders give you a chance to direct your visitor’s focus to a specific product or service. It gets rid of all distractions and focuses on what you want them to.


A/B Testing

You need a landing page creator that will measure and track the increase or decrease of your landing page conversion rates. It will help you optimize your page better for great results.


Easy To Use

You will need different landing pages for your marketing campaigns. You can’t be calling developers every time you want a landing page. The drag and drop editors and builders seamlessly help you choose widgets or other elements and drag them to your landing page.

Besides, the drag and drop feature gives you easy access to testing tools, multiple landing page templates, social media preview, and much more.


Visually Attractive Landing Pages

To reel in the audience, you need beautiful and intriguing landing page templates that are personalized to influence your target audience positively. Landing page builders come with unlimited landing page options for every business niche.


Third-party Integration

Landing pages are created to achieve specific marketing goals. It can be lead generation, email list building, etc. To achieve the goals, you’d need other marketing tools, including SEO tools, email marketing tools, opt-in forms, and webinar platforms, among others.

Landing page builders can effortlessly integrate with the software you intend to use without much headache.

With these in mind, let’s dive in and look at the best landing page builders in the market.


Best Landing Page Builders

Here is a round-up of the most outstanding landing page builders to help you nail your digital marketing campaign. We’ll go through their unique features, pros/cons, and pricing.

 

Best Landing Page Builders for WordPress

1. Instapage


Instapage


Are you looking for a simple drag and drop editor that creates stunning pages in minutes?

Instapage is a well-refined and robust landing page builder. It has over 200 mobile-responsive templates, all with great landing page designs. It has one of the most user-friendly interfaces with a very flexible visual editor enabling you to place various widgets and elements exactly where you need them.

Additionally, it is easy to integrate powerful marketing tools like WordPress, Salesforce, MailChimp, among others

Some of the key features include:

  • Heatmap tracking: you can track all mouse movements, including clicks, scroll depth, to give you CRO functionality.
  • Flexible text replacement: helps you get higher conversion rates by matching ad copy and personalized landing pages.
  • Interactive widgets.
  • Huge Bigstock image library.
  • Limitless A/B testing and steady conversion analytics.


Pros

  • Super-quick landing age creation
  • Amazing analytic reports
  • Can be used by both beginners and novice online marketers 
  • Powerful drag and drop editor

Cons

  • No popup options
  • The cheapest option doesn’t give you A/B testing or third-party integrations.


Pricing

  • Business: $149/ month
  • Enterprise: Customized to your needs


2. Leadpages

Leadpages - Collecting Leads


Are you looking for a robust lead generation tool and page builder on a budget?

It is perfect for online entrepreneurs, conversion-focused website owners, and bloggers. Leadpages is the most cost-effective builder with everything you need. From landers, text replacement, email and CRM integrations, and many other features. It is perfect for a DIY website owner or an experienced digital marketer.

Some of its most outstanding features include:

  • Unlimited A/B testing.
  • Facilitates for Instagram and Facebook ads builder directly from Leadpages
  • Complete website builder with form creation and page design plugins
  • Coming soon pages
  • Lead magnets hosting for email list building.
  • Seamless WordPress and social media integration
  • Unlimited traffic, leads, landing pages, alert bars, and popups.