We’re truly living in a digital and internet age. We’ve got technology serving us in various ways that make life and making money online so easy and stress-free. In the business world, an online presence on the internet has become one of the significant ways to stay ahead while reaching out to prospects comfortably.

Financial strength is crucial, but investing in your online business presence is one way to put that small business loan to good use. Meanwhile, a solid online presence helps businesses gain unhindered access to previously unprocurable data about customers, prospects, and behaviors.

Customers tend to go with companies they consider authentic, trustworthy, and knowledgeable about their needs. This article is for you if you’re on the fence or in the dark about improving and increasing your online presence.

Read on to find strategies, tools, and platforms your small business desperately needs to improve this.

Why Is Your Online Presence Important?

Your online business presence extends beyond owning a website bearing your company’s contact and name. Part of it is also building a virtual location where prospects can get important information on your site while interacting with your business via social media. Nowadays, features like SEO (search engine optimization), social media marketing, website design and development, web analytics, and blog posting combine for an online strategy. So why is all of this necessary? Here’s why:

Potential Customers Get To Reach You Easier:

Having an online presence is great for your new and existing customers who might need additional information about your industry or business. A strong online presence means they’re more likely to find your business, products, and services when they search for things about your industry.

Great Way To Market Your Brand:

Different social media platforms and a functional website are practicable marketing tools that help boost your online business presence. They are effective in easily reaching thousands of people who possibly share an interest in your brand.

More so, because online marketing influences customers’ purchasing decisions, you could be turning those visitors to your sites into loyal customers. Besides, websites and social networking beat the distance barrier, and companies can reach customers and prospects.

You Can Easily Showcase Your Goods and Services Virtually:

An online presence allows you the platform to virtually display your goods and services to a broader audience. Potential customers only need a few clicks or scrolls at any time and anywhere to see what your business can offer them. For this reason, it is best to have a great product portfolio and testimonials from other customers so people can see what your company stands for and is capable of achieving.

Easy Way To Build Relationships With Customers and Prospects:

The point of social media is networking and building relevant relationships, whether for a person or a business. Social media platforms give brands and small businesses a voice while making them more relatable to their customers. More so, companies can get to know their customers more and serve them better.

Benefits in short and long term

Improving online presence is a significant investment that some small business owners take out small business loans to achieve their goals. The visibility it gives is unrivaled. Look at some of the short-term and long-term benefits of improving and increasing your online business presence:

Chance To Connect and Interact With Customers:

Online presence has the short-term benefit of letting you connect with all your clients and customers. Relevant and very engaging content on your social media channels, instant messaging, websites, and blogs can keep your customers coming back to you.

Your Services Can Be Available 24/7:

Another benefit of a solid online presence is the fact that your business and services are represented round the clock, all days of the week. While your offices get closed on holidays, weekends, or during a pandemic, your website or blogs won’t be closed. Your marketing goes on while you sleep, and a solid online presence will win you sales faster than some PR campaigns.

Increased Brand Reputation and Awareness:

One of the ways companies can increase the value of their reputation is by constantly interacting with their customers in addition to a significant online presence. Identifying its color schemes, website, or logos becomes easier.

Bigger Audience:

Online presence together with the internet gives businesses access to a larger and broader audience. Your business becomes better exposed to more opportunities, and it could go international with ease.

Positive Reviews Breeds Customer Loyalty:

A long-term benefit of the online presence of genuine businesses is that positive reviews will breed customer loyalty. Reviews are one of the ways customers make buying decisions, and quality customer service and a solid online presence will give a loyal customer base.

Top Strategies That Will Help You To Increase Your Online Presence

Nowadays, several strategies can help small businesses increase their online presence. Investing in some or all of these strategies is a great way to put small business loans to good use. Here are some top strategies that will assist you in increasing your online presence:

Build an Attractive Website and Optimize It For Mobile Devices:

Experts say mobile phone users will hit 2.87 billion people in 2020. People are on their phones a lot more than they are on other devices. So if you’re looking to increase your online presence, perhaps you should consider creating an attractive website optimized for mobile. Make sure the pages load quickly and the site designs are responsive. In all, keep the site attractive but official and professional.

Optimize Your Site With SEO To Visibility On Search Engines:

Search engine optimization makes it possible for your sites to appear and rank higher on search engines. So when a potential customer looks up a local service or product your company offers, an SEO strategy with relevant keywords and a solid online presence will bring your site up to the top ten.

Make Business Information Prominent and Clear:

While this is often neglected, making your company information clear and prominent is a strategy you need. It helps customers identify and locate key business information like company location, name, email, phone number, services, products, etc. This valuable information should be clearly stated on your website where new and existing customers can see them.

Build an Email List:

A comprehensive email list is another strategy that will help you increase your online presence. An email list is a simple way to engage actively with your potential leads and customers. Call-to-actions and gated content that request “sign up” actions before getting access to them is a big part of building an email list and starting a monthly newsletter.

Social Media Channels:

There are dozens of social media platforms to improve your online presence, and it’s essential to research the channel with more target audiences. Identify the social media channels where your potential clients are active. Create accounts and stay active there while consistently sharing creative content to drive traffic, increase sales, and improve your brand’s visibility.

Content Is King:

Create engaging and valuable content for your target audiences to keep them informed about your brand. An ideal way to go about things is to make sure the content, whether video, infographic, or blog post, reflects your brand’s core values and is informative.

Best Platforms To Grow Your Online Presence

Social media allows businesses to kickstart discussions around their products, services, and brand. These discussions help build much-needed awareness about the company and introduce the brand to new customers. Every social media platform offers networking, but they differ from themselves, and no one is the absolute answer to every social networking need. Here are some of the best platforms to grow your small business and online presence on:


Most users on Instagram are under the age of 25, making it the perfect social network for small businesses targeting young clients. Instagram is known for short videos and photos along with limited text. Meanwhile, the app integrates well with other networks like Twitter and Facebook, making it easy to spread messages and images across a broad audience and demographic.


Social media users and marketing experts consider Twitter the fast-paced space for news and information disseminated via a single tweet or thread. It is ideal for companies that consistently publish helpful and informative original content. You can add links to your website or blogs and divert traffic.


LinkedIn is great for B2B activities. It is more formal and professional than most social media platforms but publishing regular content can quickly attract leads. You can interact with other businesses and professionals via LinkedIn.


Facebook is arguably one of the world’s largest social networks, with billions of monthly active users. You can quickly look for clients and engage with prospects on Facebook while setting up business pages, targeted ads, and community groups.


Pinterest has more than 400 million users per month, and users consider it one of the best platforms for sharing products. It is beneficial and ideal for e-commerce businesses as the platform allows users to upload pictures with short descriptions and links to product pages.

Some Tools For Improving Your Online Business Presence

As technology evolves even more with less business in the office and more on virtual workspaces, companies without a solid online presence will be left in the lurch. Not to worry, there are various tools that small businesses can use to their advantage, and here’s a few of them:


SEMRush is a tool that can help you to filter the internet with hopes of finding relevant keywords for your content. The software comes with features you need to create content tailored to your chosen niche. There’s brand monitoring, SEO auditing, organic traffic insights, social media tracker, and more. As always, the key is to find the right keyword for your content marketing campaign to help improve your online presence.

Content Idea Generator:

If you need a tool to help you come up with your next big topic idea, then Content Idea Generator is your best pick. It helps to find ideas for their newsletter articles and blogs. You only need to answer a few questions, and the tool generates ideas automatically.


Trello is one of the ultimate content collaboration tools you and your team need to manage projects better while collaborating as a unit. The tool helps users save time by having features in one place while team members have the chance to scrutinize content before you push it out.


MailChimp is a leading email marketing platform with a friendly interface that makes it easy to use. It generates quick email templates for use, and its free version allows up to 2,000 subscribers.


Buffer makes it very easy to manage all the social media accounts of your small business in one place. With Buffer, you can save time by sending posts to several social media accounts in one place and at once. What’s more, you can schedule posts, look out for your team’s performances, and collaborate with them effectively. It integrates with major social media platforms. Buffer also offers users analytics to check if they need to adjust their publishing frequency.


Hootsuite is similar to Buffer because it lets you manage and schedule several social media profiles for at least 30 platforms. You can also monitor the progress of your brand online. The software also allows users to measure the impact of their social media campaigns while giving extensive reportage. You can find potential customers and attend to existing customers with the help of Hootsuite.

Financing Your Strategy and Campaigns

Undoubtedly, all businesses need a solid online presence, but most small business owners struggle to understand the term before committing funds to it. Those who understand are comfortable enough to dedicate part of small business loans to improve their presence and strengthen their brand.

One of the first steps to building your online presence is earmarking a budget for it and outlining achievable goals. You, however, need to state how you intend to finance your strategy and campaigns. Here are a few ways you can invest this strategy and campaign:

Business Credit Cards:

They are a comfortable way to handle recurring marketing expenditures like paid Facebook posts, social media analytics subscriptions, email marketing, etc.

Small Business Loans:

Small business loans manage expenses that a business credit card can’t. Loans can be as little as $500 to as much as $50,000.

Small Business Term Loan:

These loans are perfect for more established companies and small businesses with at least two years in operation. You can get access to funds from as little as $25,000 to as much as $500,000 for your small business online presence campaign and strategy.


Every industry is going digital, and small businesses should not be left behind as the bedrock of the economy. Online presence is one crucial investment that a small business can make, and the benefits are endless. Remember that you need a budget for your strategies, and small business loans can help you meet your online business presence goals.