Ads are an important factor in the world of content monetization, but they can also be incredibly annoying. No one wants to see ads during their favorite show or when reading an informative blog post. Pop-up ads, especially obtrusive ones that take over your screen or prevent you from scrolling down, are wildly unpopular with internet users, so it’s no wonder why the number of ad blockers in use is on the rise. On the other hand, creating quality content is no small feat, and ad revenue is one of the only ways that bloggers, YouTubers, or any other type of content creator can make money to support themselves. While you should always focus on a good user experience, you might have a hard time monetizing your content without any type of ads. This is where outsmarting ad blockers can come into play, and there are several ways to do so.
1. Ad Stitching
With the rise of ad blockers, it has become clear that people simply don’t want to see generic ads that they’ve seen a dozen times before. Stitching video and ad content together on the CMS level rather than at the browser level is known as ad stitching, and it’s a good solution if you want to boost ad view value while still avoiding exposing users to things they don’t want to see. There are two main ways to go about ad stitching – SSAI and DAI.
Server-side ad insertion (SSAI) is a method that’s great for on-demand streaming. The way SSAI works is that media files are encoded with metadata that tells the playback source where to insert ads. When the program is streamed to the viewer, this metadata directs their playback software on when to play which ad. This means that different users will be watching different ads, even if they’re enjoying the same content at the same time. It makes it so that users get personalized ads that are seamlessly integrated into the streamed content, which makes it much more agreeable for the user.
Dynamic ad insertion (DAI) is another option that takes a different approach to ad insertion. It offers content that is much more personalized and highly targeted during live programming. It allows you to replace old commercials with new ones, and you can target your advertising at many levels by combining insights on geolocation, social demographics, and behavioral profiles depending on the device they use, the content they play, and even the user profile they’re on. While ad stitching isn’t impossible to learn, you might want to consider contacting a professional if you aren’t used to working with this sort of thing on a daily basis.
2. Sponsored Content
Another way that you can outsmart ad blockers is to make them work for you. Sponsored content such as native ads and promoted posts are designed to blend in with your regular content, making it more likely that users won’t feel bothered by the fact that they’re looking at an ad. The key here is to be transparent about whether you’re getting paid to review a product or you just happen to enjoy it a lot, and if the review is paid, don’t try to mask it as your regular content. Users aren’t stupid, and they’ll see right through that very quickly. It’s important that sponsored posts be clearly labeled so that users know what sort of information they can trust on your site.
Most people won’t have a problem with sponsored content as long as you’re upfront about it, and make it a part of your common writing voice. If you can avoid putting any type of sales pitch in the post, it should be much easier for readers to enjoy the information without feeling like they’ve just been taken advantage of. Integrating it almost seamlessly into your regular content is a great way to outsmart ad blockers, while still making some money for your time and effort.
For example, if you are sponsored by a company that sells lipsticks, you don’t need to make an entire video of just that. Just tell your subscribers in the description that you’re working with a new lipstick company, include a few pictures of different colors and finishes, and give them enough information to get an idea of why you think this is worth looking at while providing something more relevant to them, like tutorials on makeup looks for different occasions.
3. Use AdBlocker Detectors
A lot of people decide to make their content unavailable if the person trying to access it is using an adblocker. There are plenty of different extensions and software that will allow you to do just that, but it’s probably a good idea to look at your website’s statistics before committing to this. There are people that will simply choose not to view your content anymore, and you need to make sure you will still get enough traffic to justify your time and effort. A better way might be to use adblocker detector software that will typically send a message with a link to your content, saying that it’s been detected that the user has an adblocking extension turned on. You can then encourage them to either turn it off or pay for an ad-free experience by donating some money in your tip jar.
By offering an ad-free experience, you can take away the incentive for people to use an adblocker while still allowing them to enjoy all of your content without seeing any ads. You can set up a page or link that will allow them to either turn off their adblocker or pay for access to an add-free version. Again, being honest with your viewers will be the best way to convince them not to just block your ads, but also purchase an ad-free experience.
4. Off-Site Ads
If you feel like restricting your content isn’t the best thing for your brand at the moment, consider implementing off-site ads. Using social media platforms like Facebook, Twitter, Instagram, and TikTok is a great way to promote your blog without paying for more ad space. By putting links to your site on these platforms you can get more exposure for yourself, which will lead to higher traffic numbers that might be difficult to achieve on their own.
When using social media as an advertising platform, it’s important to be subtle. You don’t want to just spam your links all over the place without any context, because your followers will either start ignoring you or give up trying to find the real content they originally followed you for. Use these platforms as an extension of your blog’s voice, and consider using hashtags related to your niche so that it will be easier for people to find your posts that are looking for the same information you are giving out.
Implementing ads into your social media feed in a way that won’t be seen as spam is the best way to get the most out of your social media platforms without them becoming obsolete. You can link directly back to your blog from different posts, so there’s no confusion about where people should be going for more information.
5. Premium Content
If you plan on monetizing your blog for a long time, it’s possible that it will eventually have enough traffic to justify premium content. If your audience is used to you publishing content twice a week, for example, you can announce that you will change the schedule from now on – you can post regular content once a week that is free for all, and another post for those who have subscribed to membership later on. In this case, it’s important to let your audience know why you are doing so and how much it will cost them. Of course, you can simply add to your existing schedule if you think you can keep up with the work. Make sure that your content is well worth the price tag, and that they won’t feel cheated by giving their money away to you.
6. Talk To Your Audience
Chances are, if your content is filled with ads, not many people will be interested in it. However, as an experienced content creator, you know what your audience is interested in, and you can be picky about ads you allow on your blog, video, or website. By explaining to your audience how monetization works, and that you intend to keep the ads to a minimum and make them relevant to your audience, you can remove a lot of the stigma surrounding ads. If you only allow a few relevant ads on your blog or video, then chances are most people will be willing to pause their adblocker when viewing your content, and that those who don’t like the ads will skip over them and keep viewing the content they came for.
As long as you keep your ads relevant, and stick to what you promise, they shouldn’t be too distracting to your audience when they’re implemented properly. Talking to your audience about ads on your blog will help you maintain a relationship with them that is a two-way street. While you’re giving up a lot of personal monetization, they’ll be more likely to trust what you say and remain loyal to you, which means they’ll have an easier time understanding your decisions, and it might even motivate them to click on the ads more often, which is great for you.
Every good content creator builds their brand by publishing quality content. However, for many, it is difficult to build a sustainable business model. As mentioned earlier, there are several ad monetization techniques that can help you generate revenue, but the question remains how do you tap into these methods without annoying your audience? This article should reveal some strategies to help you increase your ad-view value while keeping your audience engaged.