Search Engine Optimization (SEO) makes it possible for customers to find your website, either when customers search for specific words and phrases or when they look up your business using a search engine like Google. SEO is not one-size-fits-all, since they are based on the unique needs of each website. Nevertheless, you should expect a great SEO company to accomplish much more than just building backlinks. Conversion rates and technical aspects, as well as user intent, need to be considered. What are the specific reasons why you should hire an outside agency to handle your business’ SEO rather than do it all in-house?



How Will Hiring An SEO Agency Help Your Business?

Put simply; an SEO agency will help improve your rankings, increase website traffic and boost social media engagement. They will work with you to come up with solutions that will not only skyrocket your rankings but also convert the subsequent traffic. After all, traffic that doesn’t convert doesn’t make you money. They can do this because they are specialists in their field who know how to find the best keywords and identify the most effective ways to target your audience. The agency will have a deep understanding of what works best for your organization, and they can use this to improve your online presence. When you hire a professional SEO service provider, you have access to resources that would be difficult, if not impossible, to acquire by yourself. Nevertheless, there are many different types of companies, and each provides a unique experience for their clients. It’s crucial for you to find one that suits your needs best. Now that you know the benefits of outsourcing this particular service, you may wonder what steps they will take to increase your business.


They Will Perform A Website Audit To Check For Problems

Every website needs to be optimized for search engine rankings. You need to make sure that the website loads quickly and has a website structure that is easy to navigate. An audit of your website for any SEO issues is the first step in optimizing your website. Auditing your website will help you detect problems that might be hurting your SEO and provide you with actionable steps for making your website better. They will use Google’s Search Console, PageSpeed Insights, and tools like Screaming Frog or Ahrefs to audit your website. Furthermore, this is another reason to outsource SEO work since specialist tools are often required to complete the work correctly, and the costs can build up over time. When running a business, you don’t need to spend extra money on tools you will only use once.




They Will Set Up A Carefully Researched Content Marketing Strategy

Content marketing is a powerful way to promote your business. It is a powerful method of attracting new customers and promoting your products to an existing audience. A content marketing strategy should be integrated into the overall marketing strategy. It should be planned, well-researched, well-executed, and monitored to produce the desired results. Business owners need to understand that content creation takes time and effort. However, it is also crucial for you to realize that a good content marketing strategy can generate short-term and long-term results for your company’s bottom line. A great content strategy will include SEO copywriting, a form of copywriting used to optimize a website for people and search engines. Copywriters need to focus on what will make their content rank higher in search results. There are three main goals for SEO copywriting:

  • Craft persuasive content that has relevant keywords and phrases used in it.

  • Create high-quality content that is optimized for the search engine.

  • Be readable and compelling for human readers.

  • Content that is high quality enough to attract links.




You Will Gain Higher Conversion Rates By Understanding User Intent

When it comes to conversion rates, you shouldn’t just think about the number of conversions; you should also think about the quality of those conversions. The research shows that when people are engaged with a website, they are much more likely to convert. Users will be more engaged if you speak directly to their intent and provide a personalized experience. Copywriters should understand what the user feels about your product or service, and then tailor your copy accordingly. Conversion rates are a critical part of the success or failure of any business. The higher conversion rates, the more likely a customer will become a repeat customer. Understanding user intent can help you create campaigns that will convince customers to buy your product or service, and at the same time, educate them as to how the product or service will be most beneficial for them.




They Will Focus On The Intricacies Of Technical SEO

A well-designed website is not only aesthetically pleasing but also navigable and functional. User-friendly navigation and helpful content are essential to the success of the site. The highest level of design is achieved when it functions as a supporting interface, enhancing the user’s experience without getting in the way of distracting them from their goals. Technical skills are most important when it comes to coding and structuring a website to make sure that web pages are loading quickly, that they are compatible with different browsers and devices, and that they adhere to web standards. SEO agencies can do this by examining the following factors:


  • Site performance: Website speed is now a ranking factor, and while it may be a small one, it has a significant impact on conversion rates.

  • Ensure you have a mobile version of your site: An audit will let you know if your website is mobile-friendly. In 2021 this is not optional; it is vital as Google is moving to a mobile-first index.

  • Submitting a sitemap: A sitemap tells the search engines what your website is about and how to access each section.

  • Check your site architecture: Your site must allow search engine spiders to understand why your site exists. A good navigation structure and interlinking can achieve this.

  • User engagement: This is somewhat related to all other aspects, but specifically, it relates to how you can convince a user to perform specific actions. This might be clicking on a contact button or directing them into a funnel.

  • User experience: User experience is the process of designing an environment that provides the highest level of satisfaction for your visitors.


They Will Continuously Manage Your Project

SEO is an ongoing game, and depending on the contract you make, you may need to retain the services of an agency for some time. Once an SEO project is designed, it needs to be managed, and managing SEO projects requires constant attention. Several metrics need to be checked, and the SEO campaign’s success depends on how well these metrics are being addressed. Everyday tasks that an agency will perform for your campaign include:

  • Continuous monitoring of traffic and rankings.
  • Choosing keywords to rank higher in organic search results.
  • Producing content for boosting relevance in search engines.
  • Creating links to relevant websites to help Google understand the website’s theme and relevance in a particular niche.

The last point in that list is an important one that tends to elude even the best SEOs. Building links is an essential component of search engine optimization, which is also known as off-site optimization.


They Will Manage Your Off-Site SEO Requirements

Off-Site SEO is a set of strategies that are done outside the website to rank better for specific keywords. Off-site SEO primarily involves link building, social media marketing, guest blogging, and other techniques. The goal of off-site SEO is to promote your content and build it up in the eyes of your audience, so they will return to your site when they want more. Although search engines like Google have slightly reduced the weight they give backlinks regarding ranking signals, they are still a massive part of SEO. Many search engine algorithms rely on links to understand how authoritative a site is when providing information to people looking for specific information. Websites with many relevant, high-quality incoming links are generally better at generating relevant content and attracting new visitors.


Wrapping up

You have two options for SEO: hire a company to handle the work on your behalf, or do it yourself. However, if you are already engaged in the business of business, it is perhaps a better idea to outsource this task. A great SEO agency will provide you with peace of mind that your site will increase in high-converting traffic over time that will net your sales and boost your overall revenue.