A single product strategy is a strategy that involves a company or business offering only one product for sale, or a product with very few options. When marketed carefully, single product strategies can be incredibly effective. Very few companies launch single product strategies, because they can be very risky if ineffectively marketed or if the product isn’t received well. With this in mind, you need to make sure that you take great care in marketing your product.
In this article, you are going to find out a list of tips for marketing your single product, brought to you from the experts:
Creating a Website
When you’re setting out to market a single product, the first thing that you need to do is to create a website. A single product website should be informative, interactive, and enjoyable. You’ll need to provide as much information about your product as you possibly can. You should emphasise its benefits, including images of it, and explain why consumers need to buy it. If you’re not experienced in web development, then you should hire a team of developers to create your website for you. You can also read guides, designed to help you create your website.
SEO is short for search engine optimization. It’s one of the most effective methods of marketing the internet has to offer. It involves manipulating major search engines’ algorithms in order to rank a website higher than its competition. There are lots of different ways that you can optimise your single product website for SEO, including making it mobile-friendly and creating engaging content. If you’re interested in incorporating SEO into your product’s marketing strategy, then you should study the basic principles of SEO. As with our previous point, if you’re unsure of yourself, you can hire an SEO team to manage your product’s SEO for you.
Social media is a great place to begin marketing your single product strategy, especially if you’ve amassed a substantial social media following on your business or personal accounts. If not, then you can create a page that’s unique to your product and market it through that. Use that page to provide updates and information on your product. In addition, you can use the page to reach out to potential customers and industry partners. Most social media applications have direct messaging functions. Instagram is one of the best when it comes to networking because you can message anybody without needing to add them as a friend.
Pay-per-click advertisements are also very effective. As the name suggests, you pay every single time one of your advertisements is clicked. Your advertisements will show up on the sidebar of search engines, every time a search is made that’s related to your specific niche. One thing to bear in mind when you’re launching a pay-per-click campaign is that your competitors could begin clicking your advertisements to cost you money. There are ways that you can safeguard against this, thankfully.
Influencers are social media personalities and celebrities, who have substantial online followings. Most brands utilise influencers nowadays, especially the big ones. Influencers ‘influence’ their followers into supporting the businesses that they sponsor. Because of how effective they are, influencers typically charge a lot of money. If you’ve got the money required, then they’re an investment definitely worth making. They will help to drive thousands of people toward your single product website, as well as inform people about the product that you’re offering. They provide fantastic exposure to your brand and product. Don’t overlook influencers when you’re coming up with marketing strategies.
Guest posts are when you post content on another person’s blog or website. Guest posts help to give your brand exposure, by highlighting your personal expertise in a subject or niche. In a guest post, you will typically discuss a field that’s related to your single product. At the end of this post, you will take the time to mention that you offer your product, then you will provide information about it. Guest posts help to provide exposure to your product, brand, and website. If you pick the right blog, you could get hundreds or thousands of follow-throughs. Make sure you always create engaging content for guest posts, otherwise you’ll lose the reader’s interest. You can hire a content writer to do this for you.
Creating a Blog
If you want to market your single product, but don’t have ‘influencer money’ – then you can create your own blog and become your own influencer. Creating your own blog isn’t something you can do overnight. Instead, it’ll take several months – or maybe even years. If you’re up for playing the long game, then it’s something to consider. If you’re still thinking about product ideas and haven’t decided on anything yet, then you can create the blog in anticipation of the product’s release.
Creating a Vlog
In addition to creating a blog, you can create a vlog. Vlogs can be a lot more difficult to market because you’ll be competing with thousands of other online influencers. With that said, if you manage to crack the vlogging industry, then you’ll be able to successfully market your product to your entire viewership free of charge. If you’re going to make a name for yourself as an influencer, you should focus on a field that’s related to your product. If you’re going to sell a chainsaw for example, then create a vlog that focuses on woodwork and carpentry.
SMS marketing is very effective, although you’ll only be able to reach out to people who have already subscribed to your marketing list. It can be difficult getting people to do this if your product isn’t already well known or recognized. With that said, if you’ve already got a brand and your single product is going to be an extension of that, then you can of course use the marketing list that you’ve already built up for your existing brand.
Email marketing is the same as SMS marketing, although it has the potential to be more engaging. While you can only still email your marketing list, you have the opportunity to create an engaging, exciting, and interesting email. You can include images, videos, gifs, and interactive content. You can also provide a lot more information in an email, without creating a boring, long string of SMS text. Email marketing is just as effective as SMS marketing, so it’s worth considering. It should definitely make up a part of your overall single product marketing strategy. Check my article on the best email marketing services.
YouTube adverts are particularly effective, especially in today’s world where most people watch YouTube and streaming services instead of television. You can pay YouTube to feature your advertisements on videos that are related to your niche or to customers who frequently search up things related to your niche. YouTube adverts should be designed professionally, so you’ll want to hire a professional media designer to handle your advertisement for you. If you take any shortcuts or skimp on costs, you could lose the interest of your viewers, or potentially make your brand look cheap. Make sure you carefully research your demographic and create an advertisement that’s sure to engage them and hold their attention.
Billboards can be effective when used properly. For single products, it may be difficult to create billboard campaigns unless you’re putting billboards up in large city centers. You want to bring as much exposure to your campaign as possible. In city centers, billboards can be very expensive, so this is only something you’ll want to consider if you have considerable cash flow. A billboard beside the main road, motorway, or high street is something to think about. Make sure the artwork you put up on your billboard is quality, carefully thought out, and targeted at your demographic.
Flyers and Posters
Flyers and posters are similar to billboards, although they’re not particularly expensive to put up. It’s worthwhile putting them up in city centers, towns, and shopping malls. You need to make sure that your flyers, like your social media campaign, YouTube advertisements, and billboards, are designed to catch the attention of your audience. We walk past hundreds of flyers a day and never pay any attention. You need to captivate your audience, steal their attention, and make them want to learn more about the product that you’re offering them.
If you have the funds to get advertising on a national radio station, then it’s something you’ll want to think about. National radio advertisements can provide a lot of exposure to your product and drive interest in your product. If you’re going to market yourself on national radio, it’s worth hiring an advertisement campaign manager, so that your advertisement is as effective as possible. You don’t want to bore listeners or deter them from wanting to learn about your product. If you haven’t got prior experience in making or launching advertising campaigns, it’s probably best that you don’t do it yourself.
Marketing a single product can be very difficult, but when done properly, it can generate a lot of interest. Make sure you carefully manage and arrange your marketing campaign, so that you can maximize exposure to your product.