What works. What doesn't. What's next.
AI Strategy Advisory

AI Business Strategy Coaching

1:1 strategic advisory for executives and founders navigating AI. Where AI actually creates leverage in your business, what to build vs. buy, how to redesign your operating model — the messy strategic decisions your team can't solve alone. With Eduard, on a running clock, not a slide deck.

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Decisions, not slideware

This isn't a webinar about AI or a deck full of trends. It's your business on the table — and concrete decisions that leave the room with owners, deadlines, and a number to hit.

Most "AI coaching" is someone reading you the headlines from a different industry, in a different year, about a different business. That's not what this is.

Every session starts from your reality: your P&L, your team, your product, your customers, and where AI is realistically going to move the needle over the next two quarters — not the hype cycle. I've spent 30 years inside tech and 30 running businesses, so we skip the AI-101 and get straight to what it means for you.

What that changes: every call is a working session, not a keynote. We look at what to start, what to stop, where the leverage really is, what's a distraction dressed up as innovation, and what the next concrete move should be.

What every session leaves behind

  • Concrete moves you can execute — each tied to an outcome that will prove or kill it.
  • Action points — ranked by expected impact on revenue, cost, or speed.
  • A measurable target per decision — what should move, by how much, by when.
  • An owner and a deadline — every item has a name next to it and a date in the calendar.
  • A review next session — against what actually happened. Nothing gets lost.

Opinions don't survive first contact with your market. Clear decisions do. That's the only thing that earns a recurring spot on a founder's calendar — and the only way advisory compounds instead of just feeling productive.

If you want sharp thinking, honest decisions, and measurable follow-through
this is the call you should be on.

What we cover

Strategy, end to end.

The strategic decisions that sit above the day-to-day — where AI reshapes how you compete, operate, and grow.

  • AI opportunity mapping — where AI creates real leverage in your business, and where it's a costly distraction
  • Build vs. buy vs. wait — which capabilities to own, which to rent, and what to hold off on until it matures
  • Operating model & workflow redesign — where agentic and AI-assisted workflows actually stick, and where they quietly fail
  • Positioning & GTM in the AI era — how buyers now discover you, the AI-visibility funnel, and the story your category needs
  • Data & governance — what data you need, where the risk sits, and staying on the right side of the EU AI Act and sector rules
  • Metrics & ROI — north star, leading indicators, and what the board actually needs to see on AI spend
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Let's talk — with your business on the table

No webinar, no pitch. The first call is a working session on your actual situation. Tell me a bit about what you're working on — I take it from there.

  1. Your requestTell me what you want to tackle.
  2. I prepareI review your situation before we meet.
  3. You pick a timeBooking link lands in your inbox.
  4. The call1 hour, decisions on the table.
  5. Follow-upWritten recap: moves, owners, deadlines.
First call · 1 hour · $490 Includes preparation ahead of the call — I come in briefed on your situation, so we get into concrete decisions instead of warming up. No subscription, no commitment beyond the session. Ongoing advisory available on request after the first call.

I'll come back within 24 hours with a booking link.