What works. What doesn't. What's next.
Playbooks

Build the agent yourself.

Each playbook takes one business process and walks you through building an AI agent for it, with your coding agent doing the typing.

Free to read after a one-minute sign-up. No card.

Playbooks

Pick a process. Build the agent for it.

Sales and outreach first, because that is where I have run the systems myself. More follow.

Outreach

Build Your Own AI SDR

The top-of-funnel system that still works in month six, because the context lives in one place.

  • The whole system mapped. Know what to build, and in what order, before you start.
  • Secrets never reach a model. A credential setup you can verify.
  • The dangerous edge, isolated. A hostile web page cannot steer your agent.
Open the playbook → 3 documents · Free
Experimental study

Build Your Own Sales Navigator Agent

An agent that works the search surface for you, driven through a real browser under your own login.

  • The full search surface, documented. Stop guessing what the tool can express.
  • An honest read on the risk. That includes what humanisation does not buy you.

Terms notice: automating LinkedIn breaches section 8.2 of its User Agreement. Experimental study.

Open the playbook → 3 documents · Free
Experimental study

Build Your Own LinkedIn Automation Agent

A browser you log into yourself, a coding agent that drives it, and no per-seat licence.

  • See the system from the inside. You also see where this class of tool turns fragile.
  • Know what it really costs, priced next to products selling the same capability.
  • Buy better, if you buy. The questions that separate a vendor from a wrapper.

Terms notice: automating LinkedIn breaches section 8.2 of its User Agreement. Experimental study.

Open the playbook → 3 documents · Free
What is inside every playbook

Three documents, three readers.

A document that serves two readers serves neither. You read the first one end to end, and hand the third one to Claude Code or Codex.

01

The Playbook

for the founder or owner

What to build, in what order, and what it costs. No code, no schemas, no shell commands.

02

The Blueprint

for you, or the developer you hand it to

Architecture, data model, the configuration that matters, and the checks that prove the controls hold.

03

The Extended Blueprint

for your coding agent

Executable instructions, session by session, with the acceptance criteria each step has to meet.

Before you start

Chapter 0 is a reality check, and it is not decorative.

Every playbook opens by telling you plainly who should not attempt this alone. That gate is the reason you can trust the other forty pages.

Who it is for

Founders and owners who would rather own this than rent it. Your coding agent does the typing, but you do need to understand what you are looking at.

What it is not

It is not autopilot. There is a human in every loop that touches a person. An agent that closes deals while you sleep is selling you the part that was never the bottleneck.

Start reading

Free to read. One sign-in.

The playbooks live in the app so the diagrams stay interactive and updates reach you without a re-download. If you would rather not build it yourself, the request form for a paid build sits inside every playbook.