What works. What doesn't. What's next.
Eduard Klein

AI business strategy for companies that want results — not more tools.

AI is moving faster than your business can absorb. 30 new tools launch every day. Your competitors are adopting AI you haven't even heard of. And 90% of AI implementations fail.

I help you skip the chaos and go straight to what actually works.

Get in touch

The AI Briefing — every week.

One email. What changed in AI this week, what you can ignore, what's worth shipping.

Companies I've worked with

A cross-section — from SaaS I helped scale to enterprise brands I've advised.

The AI adoption gap is real — and it's getting wider.

74% of AI's economic value is captured by just 20% of companies. The other 80% are stuck in pilot mode — buying tools, running experiments, and getting nowhere.

Meanwhile:

This isn't a technology problem. It's a strategy problem. And it requires someone who speaks both languages — tech and business.

30 years building the tech. 30 years running the business.

I'm Eduard Klein. I've spent my career on both sides of the table — and that combination is rare.

The tech side

30 years as a software developer. Enterprise systems for BMW, SAP, Deutsche Telekom, Lufthansa. I write code, architect systems, understand AI at the infrastructure level — not just the marketing pitch.

The business side

30 years as entrepreneur, growth strategist and advisor. Scaled SaaS from zero to 8M ARR. Trained 20,000+ executives. Managed budgets above $2 billion. I know what it means to hit a revenue target under pressure.

Why that matters now

Every AI business strategy decision today has a tech dimension and a business dimension. Most consultants understand one side. I've lived both — for decades.

Three ways I help companies turn AI into business results.

01

AI Visibility — Get found where your customers are looking.

Your potential customers are asking AI models for recommendations right now. "What's the best CRM for small teams?" "Which SaaS handles invoicing?" "Find me a marketing agency in Berlin."

If your company doesn't show up in those AI-generated answers, you're invisible to a growing share of your market.

I help companies build AI visibility through generative engine optimization (GEO) and answer engine optimization (AEO) — the disciplines that determine whether AI models recommend you or your competitor.

What that looks like:

  • Benchmark across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
  • Citation strategy: what makes AI models trust and recommend your brand.
  • Implementation: content structure, entity optimization, authority signals.
02

AI Strategy & Implementation — Know what to build, what to buy, and what to ignore.

AI for small business doesn't have to mean overwhelm. But right now, most companies are doing AI adoption backwards — starting with tools instead of strategy.

I help you answer the questions that actually matter:

  • Which AI agents for business tasks will save you money this quarter — not next year?
  • Where does AI implementation make sense for YOUR business — and where is it a waste?
  • Build, buy, or wait? The framework for every AI decision.
  • How do you adopt AI without burning out your team?

AI consulting from someone who has built the systems AND run the P&L. Not theory. Not frameworks from a slide deck. Practical decisions backed by 30 years of building and breaking technology.

03

Proof — I test it. I measure it. I show you the numbers.

I don't just advise on AI strategy. I run the experiments myself — and publish the results.

Every recommendation is backed by data from my own business — not vendor case studies, not theoretical models. Real costs, real results, real mistakes.

Choose your level of involvement.

Whether you want to do it yourself, get guided through it, or have us handle everything — there's a path that fits.

On request

Playbooks

The strategy, in plain language.

Everything I know about a specific growth challenge — what to build, in what order, what it costs, and where it goes wrong. No code. Read it end to end and you know what you're commissioning and what good looks like.

Current playbooks: AI Visibility & GEO 2026 · SaaS SEO & GEO 2026 · SaaS Link Building 2026 · SaaS Blog Writing 2026

On request

Blueprints

The technical implementation — for you or your developer.

How the system is actually built: architecture, data model, the real configuration values, the security controls and the checks that prove each one holds. Deep enough to hand to a developer and have them build from it.

On request

Extended Blueprints

The build instructions for your AI agent.

The same system, written as executable instructions for Claude Code or Codex. Session by session: what to build, which prompts to implement, and the acceptance criteria the agent has to demonstrate before a step counts as done. You stay in control; the agent does the typing.

On request

Assisted Services

Expert support when you need it.

Support with defined SLAs. When the AI advisor isn't enough and you need a human with domain expertise to review, adjust, or troubleshoot.

On request

Done-For-You

We implement and run it for you.

We build your AI visibility, run your content engine, manage your GEO strategy — whatever you don't want to handle yourself. 70–80% automated through AI agents. 20–30% human expertise.

You own everything. Your data, your processes, your systems. GDPR-compliant. No vendor lock-in.

Get in touch

AI isn't just another tool. It's a structural shift in how businesses get customers.

The rules changed. Here's what's happening:

Search is becoming AI-powered.

Google AI Overviews reduce clicks by 58%. ChatGPT gets 5 billion monthly visits. Your customers get answers — and make decisions — before they ever visit your website.

AI visibility is the new SEO.

Generative engine optimization isn't a nice-to-have anymore. If AI models don't cite your brand, a growing share of your market will never find you.

AI agents are replacing SaaS workflows.

The tools you pay $800/month for? AI agents can do that work for a fraction of the cost — faster, more flexible, tailored to your business.

The gap between leaders and everyone else is widening.

Companies with fully integrated AI are 4× more likely to see revenue growth. The window to catch up is closing.

AI is moving faster than your business can absorb. Let's close that gap.

Tell me what's keeping you up at night. I'll tell you what I'd do — and whether we're the right fit.

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