What works. What doesn't. What's next.
Eduard Klein

AI business strategy for companies that want results, not more tools.

AI is changing faster than most businesses can absorb. About 30 new tools launch every day. It's relentless. Meanwhile, your competitors are deploying tools you've never even heard of, and 90% of AI projects still fail.

I help you skip the messy parts and get straight to what actually works.

The AI Briefing, every week.

One email. Here is what changed in AI this week, what you can ignore and what is worth shipping.

Companies I've worked with

A cross-section: from SaaS I helped scale to enterprise brands I've advised.

The AI adoption gap is real, and it's getting wider.

74% of the economic value from AI goes to only 20% of companies. The other 80% stay in pilot mode. They buy tools. They run experiments. Then they buy more tools and run more isolated experiments, without ever making real progress.

Meanwhile:

This isn't a problem with the technology. It is a problem with strategy. And it needs someone who can speak both languages, meaning technology and business.

30 years building the tech. 30 years running the business.

I'm Eduard Klein. I have worked my whole career on both sides, as both a client and service provider, and that combination is rare.

The tech side

30 years as a software developer. Enterprise systems for BMW, SAP, Deutsche Telekom, Lufthansa. I write code and architect systems and I understand AI at the infrastructure level rather than just the marketing pitch.

The business side

30 years as entrepreneur, growth strategist and advisor. Scaled SaaS from zero to 8M ARR. Over the course of my career I've trained more than 20,000 executives and I have managed budgets above $2 billion. From all of that experience, I know what it means to hit a revenue target under pressure.

AI strategy decisions need both sides at once

Every AI business strategy decision today has a technical side and a business side. Most consultants understand one of the two sides. I have worked on both sides for decades of my career.

Three ways I help companies turn AI into business results.

01

AI Visibility, Get found where your customers are looking.

Your potential customers are asking AI models for recommendations right now. "What's the best CRM for small teams?" "Which SaaS handles invoicing?" "Find me a marketing agency in Berlin."

If your company does not appear in those AI-generated answers, a growing part of your market cannot see you.

I help companies become visible in AI by using generative engine optimization (GEO) and answer engine optimization (AEO). These are the methods that decide whether AI models recommend your company or your competitor.

What that looks like:

  • We tested this across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
  • Citation strategy. What makes AI models trust and recommend your brand.
  • Implementation. This covers content structure and entity optimization. It also covers the authority signals that back them up.
02

AI Strategy & Implementation. Know what to build, what to buy, and what to ignore.

AI for small business doesn't have to mean too much work. But right now, most companies are doing AI adoption in the wrong order, they start with tools instead of strategy.

I help you answer the questions that actually matter:

  • Which AI agents for business tasks will save you money this quarter, not next year?
  • Where does it make sense for your business to use AI and where is using AI a waste of money?
  • Should we build it, buy it or wait? Here is the framework for making every AI decision.
  • How do you start using AI without making your team very tired?

AI consulting from someone who has built the systems and also run the profit and loss. This is not theory. This isn't frameworks taken from a slide deck. What follows instead are practical decisions backed by 30 years of building and breaking technology.

03

Playbooks: build the agents yourself

Not everyone wants a consultant. If you would rather own the system than rent it, each playbook takes one business process and walks you through building an AI agent for it, with your coding agent doing the typing. Free to read after a one-minute sign-up. No card.

Every playbook is three documents:

  • The Playbook, for the owner: what to build, in what order, and what it costs. No code, no schemas or shell commands.
  • The Blueprint, for you or the developer you hand it to: architecture, data model, and the checks that prove the controls hold.
  • The Extended Blueprint, for your coding agent: executable instructions, session by session, with the acceptance criteria each step has to meet.

Start with the AI SDR playbook. I built my own rather than buying a seat, and finished it in August 2026. A bought seat runs $200 to $5,000 a month. Building your own lands around $1,000, once, as mine did. The framework underneath it took six to eight months of my own time, so do not expect a weekend build. Chapter 0 of every playbook is a reality check. It says plainly who should not attempt this alone.

When you get stuck, the Hyperpreneur AI Community is free to join. I answer those myself. Members ask things like "my sales agent books meetings that never close, is it the model, the data, or the offer?"

Choose your level of involvement.

Whether you want to do it yourself, have us guide you through it or have us handle everything, there is an option that works for you.

Playbooks

The strategy, in plain language.

Everything I know about one specific growth problem. What to build, in what order, what it costs and where it goes wrong. There is no code in it. If you read it from start to finish, you will know what you're asking someone to build and what a good result looks like.

Current playbooks: AI Visibility & GEO 2026 · SaaS SEO & GEO 2026 · SaaS Link Building 2026 · SaaS Blog Writing 2026. These are the playbooks that are currently available.

Blueprints

The technical implementation, for you or your developer.

How the system is really built. This covers the architecture, the data model, the real configuration values, the security controls and the checks that show each control works. It's detailed enough that you could give it to a developer and they could build the system from it.

Extended Blueprints

The build instructions for your AI agent.

The same system, written as instructions that Claude Code or Codex can run. The instructions go session by session. They say what to build, which prompts to implement. They also state the acceptance criteria that the agent has to show before a step counts as done. You stay in control while the agent does the typing.

On request

Assisted Services

Expert support when you need it.

Support with defined service level agreements. When the AI advisor is not enough and you need a person with subject knowledge to check, change or fix things.

On request

Done-For-You

We implement and run it for you.

We build your AI visibility, we run your content engine, and we manage your GEO strategy. We do this for any work that you don't want to handle yourself. AI agents handle 70–80% of the work automatically, while human experts take care of the remaining 20–30%.

You own everything. Everything from your data to your processes stays on systems you control. Everything is GDPR-compliant and there is no vendor lock-in.

Get in touch

AI isn't just another tool. It's a structural shift in how businesses get customers.

The rules changed. Here's what's happening:

Search is becoming AI-powered.

Google AI Overviews reduce clicks by 58%. ChatGPT gets 5 billion visits every month. Your customers now get answers directly in the search results. No click needed. They decide before they ever visit your website.

AI visibility is the new SEO.

Generative engine optimization is now something you must do. If AI models don't mention your brand, more and more of your market will never find you. Ever.

AI agents are replacing SaaS workflows.

The tools you pay $800/month for? AI agents can do that work for a fraction of the cost. They run faster than the SaaS you're renting. And they're tailored to your business.

The gap between leaders and everyone else is widening.

Companies that use AI everywhere in their business are 4 times more likely to have their revenue grow. The gap keeps widening. There's less and less time left to reach the same level as them.

AI is moving faster than your business can absorb. Let's close that gap.

Tell me what is worrying you right now. I'll tell you what I would do about it and whether we are the right fit to help you.