The world of webinar audiences has seen exponential growth thanks to COVID-19. They have become the go-to solution to physical seminars thanks to travel bans and social distancing rules. Online training sessions via webinars are now the new normal as people have e-learning opportunities from the comfort of their homes. 

Additionally, web-based seminars (webinars) are a great way to grow your business and make money online. They are an essential tool used by marketers for audience engagement, lead generation, and moving leads along their sales funnel.

A recent study revealed that 77% of marketers are using webinars for lead generation. Not only that but most businesses are using webinars in at least a part of their operations – support, product demos, how-to-guides, etc. It’s clear that webinars have become one of the best ways to engage your audience and move them along the buyer’s journey. 

According to a study by InsideSales, webinars have a conversion rate of 19% on average. Dope, right? With such conversion rates, leveraging on the popularity is a no brainer.


However, hosting webinars can be challenging if not a bit overwhelming. The hosts always make it look so easy but believe me, the devil is in the details. 

You’ll need the right webinar software platform to have a smooth experience. The only catch is there are so many options in the market today. Additionally, applications have gotten smarter over the past few years empowering end-users with endless capabilities. 


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What Is Webinar Software?


In simple terms, webinar software is a platform used to deliver online meetings, live presentations, or lectures to one or more audiences.

Organizing and running a successful online event is similar to operating a well-oiled machine. So many moving parts go into the whole process. As a result, you need a webinar hosting platform to lessen your headache.


What Makes The Best Webinar Software?


There are several factors to consider when looking for a webinar platform. And honestly, it’s not a one-size-fits-all solution. You need to get the one that perfectly suits your needs. Actually, opt for one that goes above and beyond what you need.

Also, there is no perfect software under the sun. Zero! Zilch! Nada!

But here are some of the things to consider when choosing a webinar software.

  • The ease-of-use i.e. record, share and follow up with leads.
  • The number of presenters it accommodates at a time.
  • The number of viewers you are allowed at a time.
  • Does it support email marketing, live streaming, and live chat?
  • Is it supported by multiple devices and browsers or your audience have to download a plugin?
  • Does it have webinar features like HD video, audio, or background customization?
  • What integrations are available?
  • Do they have responsive and knowledgeable customer support?

Now, let’s get to the main dish.


What Is The Best Webinar Software?


Glad you asked. 

All these are solid webinar solutions but some work best for specific types of businesses.

Consider your situation as you go through the list to make an informed decision for your specific need.


1.   WebinarJam


The best overall software for webinar marketing starts at $499/year.

WebinarJam - Increase Your Sales and Engagement

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WebinarJam is one of the most intuitive and easy-to-use solutions for solopreneurs and small businesses. Yes, it’s cheaper than most of its competitors but it does an excellent job if you’re looking to sell physical or digital products via webinar.

In my humble opinion, it’s one of the most user-friendly platforms you’ll come across with such raw power and flexibility. It gives the audience automation a new meaning. Why? You can include CTAs and pop-ups throughout the webinar session for your audience to make purchases with ease.


Also, they have put to use the latest technologies such as HLS, Flash, RTMP, and WebRTC to increase its compatibility with browsers and various devices. The platform uses Broadcast Distribution Technology creating a universal signal further increasing its compatibility.

And the icing on the cake, you can have one-on-one communication with your audience during the webinar thanks to the powerful live chat feature. This increases engagement spurring your sales. Back it with live streaming on YouTube and Facebook live, your audience engagement and reach goes a notch higher.

Basically, you’ve got all you need to generate revenue from webinars.


Key Features

  • Automatic webinar recording software
  • In-built autoresponder
  • Seamless social media integrations
  • In-built landing page builder to customize your registration forms and build brand consistency
  • In-built email marketing integrations especially in-depth integration with ConvertKit and ActiveCampaign
  • Can support up to 5000 users in one presentation
  • Handle SMS and email marketing under one roof
  • Handles multiple presenters (up to 6) and one can invite attendees to act as presenters
  • Provides polls, surveys, and questionnaires
  • Detailed analytics with important metrics to help better understand the audience


Pros

  • Awesome customer support
  • Fast and easy setup with user-friendly interfaces
  • It’s compatible with all major browsers and devices so your audience doesn’t have to download software or plugin to connect
  • Awesome video streaming capabilities

Cons

  • Sound and video delay has been reported by some users
  • Some enterprises complain about the lack of 3rd party AV tools integration. But hey, WebinarJam isn’t for large enterprises


Pricing

  • A 14-day trial period at $1.
  • Basic plan: $499 annually or $41.58/month. It comes with up to 500 attendees, 3 presenters, and 24/7 support.
  • Professional plan: $699 annually or 58.25/month. It comes with up to 1000 attendees, 4 presenters, and 24/7 support.
  • Premium plan: $999 annually or $83.25/month. It comes with up to 5000 attendees, 6 presenters, and 24/7 support. Perfect if you heavily rely on online marketing.


2. EverWebinar


Best platform for pre-recorded webinars starts at $499 annually

EverWebinar - Create pre-recorded Webinars

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WebinarJam developers decided to come up with another powerful webinar hosting platform, Evergreen webinar software. They have labeled it as “the most powerful automated webinar platform.” Well, being the sister tool to WebinarJam, they’re right on the money.  It has direct integration to WebinarJam but they’re sold separately or as a bundle.

While WebinarJam is meant for live presentations, EverWebinar is a recorded webinar software. It allows you to create ‘evergreen’ pre-recorded webinars that give a ‘LIVE’ look and feel to the attendees. According to the company, “It is impossible for anyone, even the creators of EverWebinar to tell if it is a live webinar.” An A1 pre-recorded webinar software! 


It is perfect for anyone looking to create automated sales funnels that work on autopilot. Software companies, marketing influencers, and bloggers can leverage on EverWebinar to make money while they sleep. You’ve got three webinar options at your fingertips live, pre-recorded, and hybrid webinars. 

No kidding! 

It’s been proven that the audience is 4x more engaged in live webinar environments than on recorded videos. And the EverWebinar solution allows you to give them the same experience while you handle the chats and questions while the pre-recorded video is playing. 


Or have a relaxed afternoon somewhere while your products/services are being sold online. The platform comes complete with real-time chat simulation, room count simulation, CTAs, popup, and email reminders. 

This automated webinar platform software is worth the dollars if you need a hands-off system that needs little-to-no looking after. 


Key Features

  • Flexible scheduling allowing your audience to choose when to view the broadcast making it a ‘just in time’ delivery
  • WebinarJam in-depth integration converting your live presentation to pre-recorded sessions in a click
  • Provides in-built landing pages and webinar registration forms.
  • Live chat simulations
  • In-built email marketing integrations especially in-depth integration with ConvertKit and ActiveCampaign
  • Display clickable offers during the webinar
  • High definition 30FPS audio and video
  • Provides polls, surveys, and questionnaires
  • Ask-a-question button that sends questions straight to your email
  • Time-zone auto detection for all audience around the globe