TikTok is a social media platform that is constantly evolving and adding new features to keep its users engaged and entertained. As someone who has been working with social networks for 10 years, I have seen firsthand how these platforms evolve and introduce new features. One of the latest features that TikTok has introduced is the nudge feature, which allows users to request their favorite content creators to go live. In this article, I will explain everything you need to know about this new feature and how it can enhance your TikTok experience, based on my own experience and expertise.

Tik tok nudge feature

What Is the Nudge Feature on TIKTOK?

The nudge feature on TikTok is a way for users to show their interest and support for their favorite content creators by asking them to go live. Having worked with content creators and managed social media campaigns, I understand how important it is for creators to feel supported and appreciated by their audience. By nudging a creator, you send them a notification that indicates your desire to see them in real-time. This can encourage creators to engage with their fans more and create more content.

How does the nudge feature work?

The nudge feature works by tapping a small bell icon that appears on the top right corner of the creator’s profile. I have personally tested this feature and found it to be user-friendly and intuitive. When you tap the bell icon, you will see an option to change your live notification settings for that particular creator. Underneath, you will see a button that lets you nudge the creator, asking them to go live. This simple action can have a big impact on the creator’s decision to go live and connect with their audience in real-time.

How do you enable or disable the nudge feature?

The nudge feature is not available to everyone yet, as it is still being tested by TikTok. However, if you have access to it, you can enable or disable it by going to your settings and choosing nudge settings. As someone who has been working with social networks for a long time, I understand the importance of having control over the features and notifications that you receive. With this feature, you can choose whether or not to allow viewers to nudge you if you are a content creator yourself.

Why Is the Nudge Feature Important?

The nudge feature is important because it can help increase engagement and interaction between content creators (Influencers) and their audiences. As someone who has worked with content creators and helped them grow their online presence, I know how valuable it is for creators to receive feedback and support from their fans. By nudging a creator, you show them that you are interested in their content and that you want to see more of them. This can motivate them to create more content and go live more often. It can also help them grow their fan base and reach more potential viewers.

What are the benefits of using the nudge feature?

Based on my experience working with social networks, here are some of the benefits of using the nudge feature:

  • You can discover new content and creators that match your interests and preferences. As someone who has helped clients with influencer marketing, I have seen how important it is for users to discover new content and engage with creators who resonate with them.
  • You can interact with your favorite creators in real-time and ask them questions, give them feedback, or just chat with them. Real-time interaction can be incredibly valuable for both content creators and their fans. It allows for a more personal and meaningful connection.
  • You can join a community of like-minded users who share your passion for a certain topic or niche. Communities are at the heart of social media platforms, and being able to connect with others who share your interests can be incredibly rewarding.
  • You can have fun and enjoy a more immersive and personalized TikTok experience. As someone who has been using social media for both personal and professional reasons, I know how important it is to have a positive and enjoyable experience on these platforms. The nudge feature can add an extra layer of fun and excitement to your TikTok experience.

What are the drawbacks of using the nudge feature?

While the nudge feature has its benefits, it also has some drawbacks. Here are a few that I have noticed:

  • You may annoy or pressure some creators who do not want to go live or who are busy with other things. It is important to respect the boundaries and decisions of content creators, as they are individuals with their own priorities and schedules.
  • You may miss out on some live streams if you do not have notifications turned on or if you are not online when they happen. Notifications are key to staying updated with live streams, so it’s important to manage your notification settings to ensure you don’t miss out on any important updates.
  • You may encounter some technical issues or glitches with the feature as it is still in development. As with any new feature, there might be some bugs or technical issues that need to be ironed out. It’s important to be patient and understanding if you encounter any difficulties.


In conclusion, the nudge feature on TikTok is a new and exciting way to connect with your favorite content creators and discover new ones. As someone who has years of experience working with social networks, I can see the potential of this feature in enhancing the TikTok experience for both users and creators. It allows you to request your favorite creators to go live and receive live updates from their account. It can also help increase engagement and interaction between creators and their fans. However, it is important to use the feature responsibly and respectfully, taking into consideration the boundaries and preferences of the creators. With its benefits and drawbacks, the nudge feature has the potential to enhance the TikTok experience for all users.